Ca­reer Piv­ot­ers Hun­gry to re­cast their agility to fit your in­dus­try

Inc. (USA) - - STATE OF HIRING 2018 -

The Case for Hir­ing Them

Ad­ver­tis­ing, me­dia, health care, re­tail—what in­dus­try isn’t un­der­go­ing tur­moil or trans­for­ma­tion? As a re­sult, peo­ple who have spent a decade or more work­ing their way up in a field that is vastly chang­ing are sud­denly hun­gry to rein­vent their ca­reers else­where. Their trans­ferrable tal­ents might be less ob­vi­ous, but think cre­atively and you might dis­cover your next best com­pet­i­tive weapon.

Where to Find Them

“We tend to look for tal­ent where we’re used to find­ing tal­ent, but that search bias can block you from cross-in­dus­try finds,” says Mar­ion Poetz, an in­no­va­tion pro­fes­sor at Copen­hagen Busi­ness School. To poach from other fields re­quires some ex­tra leg­work: Tap col­leagues in ad­ja­cent in­dus­tries who can rec­om­mend prob­lem solvers they know; and keep an eye out for uni­ver­sally cov­eted traits, such as strate­gic chops and orig­i­nal think­ing, rather than sec­tor-spe­cific ex­pe­ri­ence.

How to Help Them Suc­ceed

Treat­ing out­sider hires like ex­per­i­ments will al­most guar­an­tee fail­ure. In­stead, in­vest the time in ed­u­cat­ing them on your in­dus­try and pro­vide very spe­cific guardrails, says Kimberly Grotto, whose Chicago-based firm, Grotto Mar­ket­ing, reg­u­larly plucks tal­ent from other fields, in­clud­ing ar­chi­tec­ture, fash­ion, and prod­uct de­vel­op­ment. “The magic is in their drive and the way they go about solv­ing prob­lems,” she says.

Worth Know­ing

Ev­ery ca­reer rein­ven­tion isn’t go­ing to be a slam dunk, but the new plat­form Opus—cur­rently be­ing beta-tested by seed- to Series C-funded star­tups—is help­ing min­i­mize those risks. The com­pany co­or­di­nates six-month paid po­si­tions as a trial run. “We wanted to mir­ror the con­sult­ing world, where peo­ple bounce around be­tween sec­tors and clients,” says co-founder Juli­ette Lim. Hir­ing for a project, rather than a full-time po­si­tion, is also a good way to test-drive be­fore you com­mit.

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