What did you learn by start­ing a fi­nan­cial busi­ness in the mid­dle of a fi­nan­cial cri­sis?

Inc. (USA) - - SIDE HUSTLE -

There are a thou­sand de­ci­sions, and peo­ple waste an in­or­di­nate amount of time try­ing to make the right ones. The thing we did dur­ing the cri­sis was make the best de­ci­sion we could with 90 per­cent of the in­for­ma­tion, and then re­assess it quickly so if it was wrong, we could change it. At some point, 90 per­cent of the in­for­ma­tion is the best you’re go­ing to do. Make a de­ci­sion.

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