Rachel Ti­po­graph


Inc. (USA) - - 100 FF - —Will Yakow­icz

Ti­po­graph was the youngest exec at the Gap—lead­ing global so­cial me­dia in 2015— when she be­came aware of a vex­ing ob­sta­cle for on­line brands: They ei­ther had mas­sive cus­tomer-ac­qui­si­tion costs or were re­liant on be­he­moths like Ama­zon and Tar­get. The rise of e-com­merce on so­cial me­dia added a new twist—most re­tail­ers that posted videos on Face­book, Instagram, and Snap couldn’t con­vert eye­balls to sales. Her Gap boss told her: “If you can fig­ure that out, it’s a bil­lion­dol­lar idea.” So Ti­po­graph quit her cor­po­rate job and per­suaded Gary Vayn­er­chuk, among oth­ers, to in­vest $4 mil­lion in MikMak, which cre­ates en­ter­prise soft­ware for brands to do just that. The three-year-old com­pany—whose clients include Proc­ter & Gam­ble, Nestlé, and L’Oréal—is al­ready prof­itable.

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