Emily Hey­ward


Inc. (USA) - - 100 FF - —T.F.

Casper mat­tresses. All­birds shoes. Goby tooth­brushes. They say there’s a Warby Parker of ev­ery­thing these days, and the com­pany you can thank for cre­at­ing the al­ways-airy brand iden­ti­ties of many of them is Red Antler, a cre­ative con­sul­tancy and mar­ket­ing agency co-founded in 2007 by Hey­ward, a vet­eran ad strate­gist. She’s so cen­tral to this uni­verse that, when Red Antler—now an equity part­ner in 75 star­tups—be­gins work­ing with a new com­pany, “we know there are up to three com­pa­nies launch­ing at the same time in the same space—and we usu­ally know be­cause they’ve all ap­proached us,” she says

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