San­dra Oh Lin


Inc. (USA) - - 100 FF - —Chris­tine Lagorio-Chafkin

Trained as a chem­i­cal en­gi­neer, Lin had spent time in man­age­ment at Pay­Pal and eBay by the time she had her kids. When they were 3 and 5, her friends were so in­trigued by her craft projects, she won­dered: “Is this a busi­ness?” Seven years later, Lin has proved Kiwi Crates is one of the few sub­scrip­tion-box models that works. In­ven­tive, high-qual­ity sci­ence-and-engi­neer­ing kits for kids—like a tre­buchet that can launch a Ping-Pong ball 10 feet in the air—have led to high re­ten­tion, low cus­tomer-ac­qui­si­tion costs, nearly $100 mil­lion in rev­enue, and a busi­ness that’s been prof­itable for more than two years.

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