Shan-Lyn Ma

ZOLA

Inc. (USA) - - 100 FF - —T.F.

Ma was a di­rec­tor of prod­uct man­age­ment at Gilt Groupe when she got her first op­por­tu­nity to start a Gilt spinoff. The ven­ture even­tu­ally folded, but Gilt founder Kevin Ryan, a pi­o­neer in New York City tech, rec­og­nized Ma’s tal­ent. So when she pitched him the idea of a com­pany that over­hauled the an­ti­quated tra­di­tion of wed­ding reg­istries— think zap­ping porce­lain bowls in a Bed Bath & Be­yond—he im­me­di­ately in­vested. Five years later, Zola has be­come the fastest-grow­ing wed­ding reg­istry site in the U.S., val­ued at $600 mil­lion and un­teth­ered to the

most ex­pen­sive parts of e-com­merce that once dogged Gilt—in­clud­ing in­ven­tory and re­turns. Ma’s mantra for what’s next: “How can we make this big­ger?”

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