Mar­cia Kil­gore


Inc. (USA) - - 100 FF - —K.W.

Some en­trepreneurs will tell you that build­ing their com­pany was so hard they could never do it again. Not Kil­gore. She launched her lat­est beauty ven­ture a year and a half ago, but started her en­tre­pre­neur­ial ca­reer in the 1990s, with the spa chain Bliss. Af­ter sell­ing a $30 mil­lion chunk of it to LVMH in 1999, she started Soap and Glory, which sold for a re­ported $50 mil­lion. FitFlop soon fol­lowed. Now, Kil­gore is tak­ing on the di­rect-to-con­sumer trend in an in­dus­try that has plenty of mar­gin to play with. “The retailer takes 60 per­cent right off the bat,” she says. “People don’t know that if a fac­tory makes a lip­stick, that lip­stick is avail­able to any other brand that works with that fac­tory.” The com­mon thread through all of Kil­gore’s busi­nesses: Ev­ery one has been en­tirely self-funded.

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