Tina Roth Eisen­berg


Inc. (USA) - - 100 FF - —K.R.

“Ap­proach it as a la­bor of love, be­cause when you’re wor­ry­ing about money, people can feel it.”

Don’t com­plain—cre­ate. That’s the phi­los­o­phy of the Swiss-born de­signer who has made a ca­reer out of turn­ing side-projects into busi­nesses. In 2008, dis­il­lu­sioned by big, ex­pen­sive in­dus­try con­fer­ences, she launched Cre­ative-Morn­ings, a monthly speaker se­ries that has grown to 188 cities around the world. A slew of fussy to-do apps led Roth Eisen­berg in 2009 to build Teuxdeux, a more bare-bones, in­tu­itive op­tion. Aes­thetic dis­may with the tem­po­rary tat­toos her daugh­ter brought home in a goodie bag prompted her, in 2011, to cre­ate Tattly, now a thriv­ing brand of artist-ren­dered tem­po­rary tats for kids and adults. Then ear­lier this year, she launched her most am­bi­tious ven­ture yet: CreativeGuild, a “LinkedIn for cre­ative people.” More than 300,000 cre­atives, rang­ing from il­lus­tra­tors to Drop­box prod­uct de­sign­ers, signed on, along with 440 com­pa­nies. “When people ask me how I come up with startup ideas, I tell them, ‘Don’t think of it as a fi­nan­cial en­deavor, ap­proach it as a la­bor of love,’ ” says Roth Eisen­berg, “be­cause when you’re wor­ry­ing about money, people can feel it.”

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