The Jargonator

Swatting the buzzwords of business since 2014.

MEM-CHANICAL Ŋ ² Õ©ã

Describes a “crossbred keyboard with both membranes and a spring,” which gives your typing experience “the clickiness of mechanical switches with the affordability of rubber [keys].” For those who like Excel with a Hungry Hungry Hippos vibe. Source: PC Perspective

NEXT-GENERATION ACCESS Ŋ»ÀØ»

A “Zero Trust” approach to computer network security that deploys “multifactor authentication,” “correlation between accesses and users,” “machine learning,” and “single signon” technology. Shorter version: Don’t plug in that thumb drive you found on the street. Source: Forrester

TWAGGLE Ŋ»ÀØ»

A cross between “toggle” and “action,” twaggle is “theory and practice, practice and theory, concept and action, thinking and doing, doing and thinking, measuring and learning … all at the same time.” I assume they mean “twaddle.” Source: The Marketing Book Per a famed designer: “The point at which an accessory can transform into a garment.” Coincidentally, also the point at which my smile can transform into a guffaw. Source: WWD