Inc. (USA) - - LAUNCH -

The face of fe­male en­trepreneur­ship is be­com­ing a lot less white. Mi­nor­ity women con­trol 44 per­cent of women-owned busi­nesses in the United States, up from 20 per­cent in 1997, ac­cord­ing to cen­sus data and new pro­jec­tions by re­search firm Wom­enable—even though “there’s this no­tion that we don’t ex­ist,” says Esosa Igho­daro, founder of the so­cial me­dia shop­ping app CoSign and the net­work­ing or­ga­ni­za­tion Black Women Talk Tech. “En­trepreneur­ship is very lonely, and even lone­lier in mi­nor­ity com­mu­ni­ties.” Re­searchers at­tribute the burst of en­trepreneurial ac­tiv­ity, led by black and His­panic women, to both ed­u­ca­tional progress and eco­nomic ne­ces­sity. “Women have been tak­ing con­trol, frankly, for cen­turies,” says Kathy McShane of the Small Busi­ness Ad­min­is­tra­tion’s Of­fice of Women’s Busi­ness Own­er­ship. “But now we’re talk­ing about it.”

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