WEED GROWS UP (AND GETS BOR­ING)

Inc. (USA) - - UP NEXT - HAN­NAH WAL­LACE

Mar­i­juana has had a shady past, but it’s on the cusp of hav­ing a very con­ven­tional fu­ture. In 2017, U.S. con­sumers spent $8.5 bil­lion on le­gal cannabis, a num­ber pro­jected to grow to $23.4 bil­lion by 2022. With that growth has emerged an en­tire ecosys­tem of star­tups that sup­port the less sexy side of cannabis. Not the lux­ury dis­pen­saries or rose-hued vape-pen com­pa­nies, but the in­fra­struc­ture that keeps them go­ing—from soft­ware sys­tems to pack­age-de­sign firms. As le­gal­iza­tion con­tin­ues to spread— it’s now per­mit­ted in 31 states, Wash­ing­ton, D.C., Guam, and Puerto Rico—so will the B2B in­dus­try solv­ing cannabis’s thorny chal­lenges.

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