Mind My Data

California’s new privacy law is one more reason to reassess how you handle customer information.

Jon Hyman has spent a lot of time thinking about privacy. It’s an unavoidable concern at Braze, the New York City–based customer-engagement platform he co-founded, which handles millions of pieces of user data for clients such as Domino’s, Yelp, and Lyft. Hyman knew Braze had to be proactive in advance of the E.U.’s General Data Protection Regulation and the California Consumer Privacy Act—the state’s sweeping new privacy law, which will likely serve as a national model. He realized that, while creating a meaningful privacy policy can be burdensome, it can also be a golden opportunity to inspire customer trust. The Braze team made themselves experts in compliance. They created a digital magazine explaining the standard, hosted a conference, and generated how-to-comply FAQs. “There was absolutely a huge business impact to it,” Hyman says. “The CCPA has changed the conversation, so privacy is top- of-mind for folks.” Crafting a world- class approach to privacy may seem daunting, but it comes down to clarity and commitment. Discover the benefits of doing privacy right.