There’s no one way that Cuban pairs up with the founders in his portfolio of startups. Here are the approaches from three of Cuban’s highest profile partners.

JASON WILK

COMPANY: Dave

WHAT IT DOES: Digital banking app that offers small cash advances and does away with overdraft fees

CUBAN’S ROLE: Investor

APPROACH: Wilk scored a $ 300,000 investment in 2011 for his contentsyndication company, AllScreen, after cold- emailing Cuban. Six years of collaboration and trustbuilding later, Cuban invested

$ 3 million in Dave.

FALON FATEMI

COMPANY: Fireside

WHAT IT DOES: Offers a platform for entertainers to host shows with audience participation

CUBAN’S ROLE: Co-founder

APPROACH: The two met at a party over a decade ago and Fatemi made it a point to stay in contact and run ideas past him. Cuban ultimately invested in her first company, a B2B A. I. service called Node, before partnering on Fireside.

JENNY GOLDFARB

COMPANY: Unreal Deli

WHAT IT DOES: Makes vegan, plant- based lunchmeats

CUBAN’S ROLE: Investor

APPROACH: On Shark Tank in 2019, Goldfarb sought $ 100,000 for 10 percent of her firm. When Cuban offered $ 250,000 for 20 percent, she grabbed it. Now, he’ll make appearances on sales calls when he’s asked and troubleshoot when crises arise.