Fawn Weaver

Founder and CEO UNCLE N EAREST

“When you keep company values front and center in all planning and decision-making processes, the conflicts are very easy to identify when they arise. And the best way to address them is quite simple: These things or these partners do not align with our values, so they cannot be a part of what we are building. Period. There can be no ambiguity in this process. It is incredibly black-and-white.” Weaver’s whiskey brand, based in Shelbyville, Tennessee, was a 2020 Inc. Best in Business honoree.