Aus­tralia Be­comes the Lat­est Hub for Air Farm­ing

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The ever-grow­ing is­sue of air pol­lu­tion across the earth has given birth to a bizarre new form of in­dus­try, Air Farm­ing. In this type of farm­ing, fresh bot­tled air is sold at a pre­mium to con­sumers. The idea of pur­chas­ing crisp, fresh, and coun­try air in a packed can has proven to be widely ac­cepted in heav­ily-pol­luted places like Shang­hai and Beijing. In fact, in­di­vid­u­als are so con­cerned that they’ve been pay­ing $160 or more for a sin­gle can of fresh air.

First the UK, Canada, and now Aus­tralia is jump­ing into the busi­ness of what may look like the most in­ge­nious idea of mon­ey­mak­ing since the in­tro­duc­tion of bot­tled min­eral wa­ter.

Now, two en­trepreneurs Theo Ruy­grok and John Dick­in­son have set up a busi­ness of air farm­ing, which in­volves the sell­ing of fresh air packed in cans from Aus­tralia to China. The ‘Bot­tle of Air’ comes in dif­fer­ent fla­vors from var­i­ous ar­eas in Aus­tralia. The lo­ca­tions in­clude the Gold Coast, Tas­ma­nia, the Blue Moun­tains, and Bondi Beach. These two en­trepreneurs com­press the air in a dis­pos­able can us­ing air farm­ing tech­nol­ogy. Each can of air is claimed to hold 130 deep breaths. All you have to do is sim­ply use the face mask carved out of plas­tic to breathe fresh, nor­mal air. Af­ter pack­ing the air in the cans, the air is sold for no more than AUS $20 each. And the list of air fla­vors does not end here; you can eas­ily get a can of fresh New Zealand air.

Sim­i­lar to cul­ture, ethics, soil, and lan­guages, the style of air too varies from lo­ca­tion to lo­ca­tion. For in­stance, the beach air would taste of sea breeze while the air in the moun­tain is the re­sult of Eu­ca­lyp­tus trees.

This weird in­dus­try usu­ally tar­gets the heav­ily pol­luted ar­eas. The de­but of such busi­ness in the mar­ket also serves as a ma­jor threat to us. It’s ef­fort­lessly dis­play­ing where global warm­ing is lead­ing us and what our pos­si­ble future is go­ing to look like if we do not show some se­ri­ous con­cern to­wards the pol­lu­tion check.

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