Channel: Michelle Phan Shtick: Makeup Magician Subscribers: More than 8.5 million Earnings: $3 Million a Year
Michelle started posting makeup tutorials on Youtube in 2007 after she received a great response on her personal blog. Today the Youtube Star has turned beauty and make-up into a blooming business, raising $100 million in funding Ipsy, her company that offers make-up delivery service.
Her videos including “How to get Lady Gaga’s Eyes” went viral as soon as they were featured on Buzzfeed. Lancôme made her their Vietnamese spokesperson and their official video make-up artist after she featured some of their products in her Youtube videos. Also, L’oreal launched a new cosmetic line in 2013, which was called em by Michelle Phan that is dedicated to her mother.
Her talent and entrepreneurial skills have made her an ace player. She reinvests a major part of the money that she earns from her cosmetic line Ipsy, a monthly makeup-subscription service. She has transformed from ‘just a girl who loves makeup’ to ‘a brand of herself’.