Michelle Phan

Chan­nel: Michelle Phan Shtick: Makeup Ma­gi­cian Sub­scribers: More than 8.5 mil­lion Earn­ings: $3 Mil­lion a Year

Industry Leaders - - Swish -

Michelle started post­ing makeup tu­to­ri­als on Youtube in 2007 af­ter she re­ceived a great re­sponse on her per­sonal blog. To­day the Youtube Star has turned beauty and make-up into a bloom­ing busi­ness, rais­ing $100 mil­lion in fund­ing Ipsy, her com­pany that of­fers make-up de­liv­ery ser­vice.

Her videos in­clud­ing “How to get Lady Gaga’s Eyes” went vi­ral as soon as they were fea­tured on Buz­zfeed. Lancôme made her their Viet­namese spokesper­son and their of­fi­cial video make-up artist af­ter she fea­tured some of their prod­ucts in her Youtube videos. Also, L’oreal launched a new cos­metic line in 2013, which was called em by Michelle Phan that is ded­i­cated to her mother.

Her tal­ent and en­tre­pre­neur­ial skills have made her an ace player. She rein­vests a ma­jor part of the money that she earns from her cos­metic line Ipsy, a monthly makeup-sub­scrip­tion ser­vice. She has trans­formed from ‘just a girl who loves makeup’ to ‘a brand of her­self’.

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