Industry Leaders - - New Ven­tures -

Mi­cro­trans­ac­tions any­one? Oh, well. It sucks and de­stroys the qual­ity of on­line games. In­di­vid­ual, es­pe­cially hardcore gamers tend to share a sub­stan­tial dis­dain for mi­cro­trans­ac­tional mod­els. The dis­dain ap­par­ently lev­els up in games that cost US$60 or more. Sure, you’d want to en­joy the game with­out in­tro­duc­ing any fur­ther hole in your pocket be­cause you’ve spent a large amount of cash on it. You want the game to be 100% free. “Don’t you dare ask for more money from me! keep your­self from show­ing the bloody menu to me. it’s sim­ply cheap­en­ing the en­tire ex­pe­ri­ence FOR ME! GET LOST!”, is some­thing that a ma­jor­ity of us feels. Although this may be true, it’s im­por­tant to re­al­ize no mat­ter how much in­di­vid­u­als hate mi­cro­trans­ac­tions, 1 out of ev­ery 10 in­di­vid­u­als has been silently sweet­en­ing the kitty when it comes to such busi­ness mod­els of the gam­ing in­dus­try. Be­lieve it or not, mi­cro­trans­ac­tions are more trans­par­ent re­tail medium com­pared to the reg­u­lar pur­chase of a cer­tain game. Gamers are of­ten found curs­ing the ex­is­tence of such mon­e­ti­za­tion mod­els, but based on the record spend­ing on in-app pur­chases, they are the ones who’re in­di­rectly jus­ti­fy­ing the ex­is­tence of such cash-spin­ning strate­gies.

The in­flu­ence of mon­e­ti­za­tion in gam­ing in­dus­try through mi­cro­trans­ac­tion is here to stay. In fact, it has only grown big­ger and bet­ter over the time span. Not only was the scheme is a dom­i­nant mon­e­ti­za­tion model on mo­bile phone games and so­cial net­work, but its im­pact can be wit­nessed on PC and con­sole, too. The over­all strug­gling MMO’S (Mas­sively Multi-player On­line Games) have found so­lace in MTX (Mi­cro­trans­ac­tions). Global high-and-mighty games like League of Leg­ends are rul­ing the globe via sell­ing skins and cham­pi­ons while Team Fortress 2 has gone free-toplay with the in-app mon­e­ti­za­tion strat­egy. World of Tanks, the free-toplay jug­ger­naut, ported it­self to the 360. Hence­forth, MTX has traced its path into dom­i­nant AAA pre­mium games, either via As­sas­sin’s Creed: Unity’s Helix Cred­its or Mass Ef­fect 3’s Card Packs.

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