KIM KARDASHIAN - GLU’S SUGAR MOMMY
Zynga is not the only company involved with making mistakes in microtransactions. Glu Mobile, one of the leading online game companies on Earth, has had a fair share of successful gaming ventures since their origin in 2001. Nevertheless, Glu has noticed volatility ever since listed its IPO, which somehow was similar to its rival Zynga. Even so, they failed to amass as much as popularity and attraction which Zynga used to have once, until of course, the October 2014 release of Glu’s biggest cash cow, Kim Kardashian: Hollywood. The immense global popularity of the reality TV star pushed the game to hit the highest point on the app store charts. Furthermore, the power venture also became responsible for boosting stocks of Glu to a 52-week high with almost $7.60 a share. Gamers loved the new genre of celebrity game, which apparently deals with roleplays, eventually making Kim Kardashian: Hollywood as Glu’s most profitable venture till date. However, what one might fail to acknowledge is the fact that the popularity of Glu’s golden goose has recently faced a dramatic low, with $3.40 per share. Who is to be blamed? Microtransactions? Well, we aren’t sure!
But like it’s said, who cares when Kim Kardashian: Hollywood continues to lay golden eggs hence spinning millions of cash for Glu even now? So far, it has been downloaded more than 42M times coupled with total logging sessions of around 3.3 billion since its hefty launch. And this is not where it all ends; the game has ruthlessly raked in US$100M since launch. The game is one of the best examples of microtransactions gone right, sporadic, and noninvasive. The platform brought a flood of iconic fashion names to pair up with the franchise, Balmain’s Olivier Rousteing, Vogue’s Anna Wintour, and Fendi’s Karl Lagerfeld to be the prominent ones. In fact, Glu is adamant on recreating the senior and most popular Kardashian sister’s thunderous gaming success with younger Kardashian slots like Kylieandkendall Jenner, and other prominent global figures Taylor Swift, Nick Iminaj, Katy Perry, Britney Spears, and Jason Statham. No matter what they say, MTX is clearly here to stay. Games are not only an art but a massive multi-billion dollar business.