Engagement Ring Becomes a Problem for the Power Couple
IIN 2011, Lindsay Reinsmith and Jason Payne who were getting married were in search of the perfect diamond ring, just like any other couple. But they ran into a big time problem, a sort of a first-world environmental problem. The couple, who were not comfortable using mined diamonds, wanted something more vegan, ethical, and sustainable for their engagement ring. Reinsmith knew that tracking the origin of natural diamonds would become a toiling process. But she also wanted to make sure that the gem used in her engagement ring did not have any human rights issue or environmental damage issues related to it. This led the couple
to set on a quest searching for perfect man-made diamonds. Eventually, they understood that this was a difficult feat.
What next? Well, the couple then decided to create their own man-made gems, and thus Ada Diamonds was born. Ada Diamonds is a start-up online business in Sunnyvale selling customized jewelry created by using man-made diamonds; basically it is the baby of a power couple who preferred conflict-free diamonds over mined ones.