En­gage­ment Ring Be­comes a Prob­lem for the Power Cou­ple

Industry Leaders - - Power Players -

IIN 2011, Lind­say Rein­smith and Ja­son Payne who were get­ting mar­ried were in search of the per­fect di­a­mond ring, just like any other cou­ple. But they ran into a big time prob­lem, a sort of a first-world en­vi­ron­men­tal prob­lem. The cou­ple, who were not com­fort­able us­ing mined di­a­monds, wanted some­thing more ve­gan, eth­i­cal, and sus­tain­able for their en­gage­ment ring. Rein­smith knew that track­ing the ori­gin of nat­u­ral di­a­monds would be­come a toil­ing process. But she also wanted to make sure that the gem used in her en­gage­ment ring did not have any hu­man rights is­sue or en­vi­ron­men­tal dam­age is­sues re­lated to it. This led the cou­ple

to set on a quest search­ing for per­fect man-made di­a­monds. Even­tu­ally, they un­der­stood that this was a dif­fi­cult feat.

What next? Well, the cou­ple then de­cided to cre­ate their own man-made gems, and thus Ada Di­a­monds was born. Ada Di­a­monds is a start-up on­line busi­ness in Sun­ny­vale selling cus­tom­ized jew­elry cre­ated by us­ing man-made di­a­monds; ba­si­cally it is the baby of a power cou­ple who pre­ferred con­flict-free di­a­monds over mined ones.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.