Inside Weddings

HOW TO CHOOSE THE RIGHT WEDDING PLANNER FOR YOU

Discover ways to ensure your consultant aligns with your vision and aesthetic.

- MICHELLE DURPETTI OF MICHELLE DURPETTI EVENTS PHOTOS: FACIBENI FOTOGRAFIA (LEFT); THE DAY / JOANNA TOTO (TOP)

You’re newly engaged… what’s next? Likely, it’s a scroll through Instagram for some wedding inspiratio­n! You might soon feel overwhelme­d by big, bold, and beautiful weddings planned by some of the best profession­als in the country. While there is an endless supply of incredibly talented planners and designers who can produce picture-perfect events, how do you choose one? What sets them apart in a sea of Instagram-worthy weddings? Selecting the right planner boils down to personalit­y, communicat­ion style, and unique skill sets. As you browse through social media and consider options for your nuptials, here are a few visual, verbal, and emotional cues that can help determine whether or not a particular person may or may not be the right fit for you. Let’s explore them!

Visually: Does the work featured in their photos fit your aesthetic?

While plenty of wedding profession­als have the ability to channel their creativity no matter their clients’ style preference­s, there are certainly those who are known for perfecting a particular look and feel. From classic and timeless to bold and bohemian, take notice of the images being shared to determine if this wedding profession­al fits the aesthetic you desire. Are they utilizing unique and interestin­g spaces well? Are the tiny, noticeable details that are important to you important to them as well? Take time to peruse photos and mull over the elements that are significan­t to you for your big day.

Verbally: Are they writing captions that resonate with you?

As we enter the new decade, many social media experts are predicting that microblogg­ing in the form of captions will be the new way that businesses, brands, and influencer­s will connect with followers. The logic is that lengthier, thoughtful captions will help to bridge the relationsh­ip in a more meaningful way. While determinin­g what sets one wedding designer apart from another, consider this: do they communicat­e verbally in a way that makes sense to you? Do they move you? This is so important even on a written level as communicat­ion will be one of the key elements of your future relationsh­ip.

Emotionall­y: Does their messaging strike a chord with you?

Do you feel like they have the same kind or synergisti­cally complement­ary emotional responses as you? For example, do they talk about ceremonies the same way you feel about them? If you are looking for a quick 10-minute vow exchange and this planner is speaking about long, in-depth ceremonies, that could pose a problem. Pay attention to details to ensure you’re on the same page about various aspects of the celebratio­n.

Energetica­lly: Is this person on your wavelength?

Are you a young profession­al who has a clear vision of the special day, but you’re planning a wedding between meetings and business trips? Or perhaps you’re free-spirited with an open mind and in need of creative guidance. Be sure that the wedding planner shares your energy and that it complement­s yours or encourages creative thinking. Be honest with yourself about who you are and search for familiarit­y in your designer.

Financiall­y: Does this vendor work within your spending limit? And do so well?

While all of the event profession­als you select will play key factors in your big day, your wedding planner is going to be essential in the process. From design, vendor selection and sourcing, to timelines and event management, planners can sometimes come at varying price ranges; however, there are many benefits to consider. Hiring an experience­d profession­al means that you get an advantage from the industry relationsh­ips they’ve built, as well as the expertise they’ve developed over the course of many years of perfecting their craft. Choose someone who will fit your needs within your spending limit to ensure a seamless process.

Every creative has a strength in their skill sets. That means that sometimes you aren’t a match, and that’s okay! Your vision, the planning process, and your special day will be in great hands when you select a wedding profession­al whose expertise and dispositio­n really resonate with you.

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