We break down the lat­est app-to-home ser­vices, from blowouts to Bo­tox

InStyle (USA) - - Directory - BY AN­GELIQUE SER­RANO

It’s Fri­day night. You’re fraz­zled from a stress­ful work­week. You promised your friend you’d rally for her birth­day party. But you look a mess, and also, you’re just so tired. A few years ago you might have bailed, but tonight you pick up your phone and re­quest a blowout. You tap around and add a makeup ap­pli­ca­tion along with a man­i­cure. On your way to the shower you or­der din­ner to be de­liv­ered to your door. You lis­ten to a guided med­i­ta­tion while be­ing beau­ti­fied. An hour later you’re a dif­fer­ent hu­man be­ing.

“We’re so over­bur­dened with things we have to do, and so many things are de­mand­ing [our] at­ten­tion,” says Dr. Shan­non Caspersen. “These apps that say we’ll come to you and make life eas­ier are very al­lur­ing.” Dr. Caspersen, who’s board­cer­ti­fied in adult, child, and ado­les­cent psy­chi­a­try and ad­dic­tion medicine, per­son­ally uses Glam­squad, an on-de­mand beauty com­pany that dis­patches hair, makeup, and nail pros via a web­site and an app. “Peo­ple want to mul­ti­task. I have some­one come to my of­fice to blow-dry my hair so I can be re­ply­ing to emails.”

And the trend is build­ing mo­men­tum, says Amy Shecter, chief ex­ec­u­tive of­fi­cer of Glam­squad. “The younger gen­er­a­tions, they’ve only grown up with Post­mates, Uber, and Lyft,” she says. “There’s a sense of ex­pe­di­ency that they get by hav­ing things done at home.” Glam­squad, while not the only such beauty provider in the game (oth­ers in­clude Priv and Stylisted), is now en­larg­ing its foot­print with a prod­uct line. Back in 2014, Glam­squad of­fered blowouts to times­trapped New York­ers, but “the goal was to be a beauty brand—to do blowouts re­ally well, add ser­vices, ex­pand mar­kets, and ul­ti­mately be­gin to sell prod­ucts,” Shecter says. “We had 200,000 ap­point­ments last year, and ev­ery one was a mi­cro lab. Our clients gave feed­back to our beauty pros, and our pros gave feed­back to us.” The re­sult­ing col­lec­tion, in­clud­ing a blowout lo­tion and a dry sham­poo, has a calm­ing scent. For skin-care seek­ers, there’s the Ri­tu­al­ist, which pro­vides fa­cial ser­vices in New York and San Fran­cisco but has

We’re so over­bur­dened with things we have to do, and so many things are de­mand­ing [our] at­ten­tion.”

trained aes­theti­cians avail­able for group events in most ma­jor U. S. cities. Like Glam­squad, the Ri­tu­al­ist de­vel­oped its own line, Apto Skin­care, which was so beloved that it raised the brand’s pro­file even fur­ther.

If your phys­i­cal state re­quires more at­ten­tion than your hair, you can ac­cess new so­lu­tions in min­utes. Feel­ing slug­gish? Try typ­ing “at-home vi­ta­min IV” into your browser. Bingo! Founded in 2013, The I.V. Doc concierge ser­vice de­liv­ers drips in 23 U. S. cities, as well as in Lon­don and Ibiza. “We’re so over­stretched that we have to make sure we’re op­er­at­ing on our A game, be­cause none of us can af­ford to be sick,” says Maura Man­dell, co-founder of the new Striveiv, which brings vi­ta­min in­fu­sions to homes in New York City, Westch­ester County, and parts of Con­necti­cut. Years ago Man­dell, a for­mer cor­po­rate lawyer, was ex­pe­ri­enc­ing se­vere au­toim­mune is­sues. A visit with an in­te­grated-medicine doc­tor led her to a restora­tive pro­gram that in­cluded (among other things) a clean diet and high-dose vi­ta­min IVS. “I went from be­ing nearly bedrid­den to feel­ing 100 per­cent bet­ter and 20 years younger in six months.” Frus­trated by how hard it was to sched­ule reg­u­lar ap­point­ments to re­ceive the IV drips, Man­dell even­tu­ally re­searched how to start her own on-de­mand com­pany and tested sim­i­lar ones on the mar­ket. “We wanted to be that con­ve­nient [ser­vice] but also the gold stan­dard from the med­i­cal per­spec­tive.” Now Striveiv of­fers 15 preser­va­tive-free vi­ta­min-and-min­eral drips tar­get­ing is­sues like fa­tigue and jet lag; prices range from $149 to $349.

And when your stress lev­els sky­rocket, you can even pick up your phone to get help with your men­tal health. Apps like Headspace give lessons in med­i­ta­tion, and Talkspace, an on­line- and mo­bile-ther­apy com­pany, al­lows users to mes­sage and chat with li­censed ther­a­pists. “Tech­nol­ogy has changed so­ci­ety and our ex­pec­ta­tions on how we want to live our lives,” says Joshua Ze­ich­ner, di­rec­tor of cos­metic and clin­i­cal re­search in der­ma­tol­ogy at New York’s Mount Si­nai Hospi­tal. “We have more op­tions avail­able to us, and as a re­sult we are more de­mand­ing.”

So all this con­ve­nience might make you won­der: What’s the point of get­ting out of your bathrobe any­more? Holis­tic-health ex­pert Frank Lip­man con­sid­ers ser­vices like at-home IV drips quick fixes rather than long-term so­lu­tions that can keep you fit. “I’m al­ways wary

We have more op­tions avail­able to us, and as a re­sult we are more de­mand­ing.

about these kinds of things be­com­ing a trend,” says Lip­man, who founded Be Well Health & Well­ness. “If you want to be healthy, it takes ef­fort.” He en­cour­ages peo­ple to es­tab­lish healthy habits like al­ter­ing their di­ets, med­i­tat­ing, ex­er­cis­ing, and spend­ing time with their fam­i­lies. It’s also im­por­tant to re­mem­ber that there’s a dif­fer­ence be­tween ap­ply­ing false eye­lashes and in­ject­ing Bo­tox. Can both be done in your home? Tech­ni­cally, yes. Should any provider be al­lowed to come into your liv­ing room and stick a nee­dle into your body? No. Be­fore book­ing a ser­vice, do your home­work: Look into how each com­pany on boards its ser­vice providers ( how are they li­censed?) and what safety pre­cau­tions are in place. Think about con­sult­ing with your doc­tors be­fore try­ing new treat­ments. Re­mem­ber that an IV drip doesn’t re­place a doc­tor’s visit and re­mote mes­sag­ing with a ther­a­pist isn’t the same as a face-to-face ses­sion with a trusted pro­fes­sional. But get­ting a blowout in your bed­room while or­der­ing gro­ceries for the week? Yeah, that’s pretty awe­some.

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