68–71 THE NEW BEAUTY MOGULS

InStyle (USA) - - Style 100 -

“The last thing the world needs is an­other beauty brand, but that’s too bad,” Lady Gaga said in the un­der­state­ment of the year, given the num­ber of celebri­ties pro­mot­ing new prod­ucts: Gaga débuted Haus Lab­o­ra­to­ries makeup for Lit­tle Mon­sters, Chloë Se­vi­gny launched a fra­grance for cool girls, Mil­lie Bobby Brown started Florence by Mills for Gen Z, and Tracee El­lis Ross cre­ated Pat­tern hair prod­ucts for the “curl com­mu­nity.”

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