Journal-Advocate (Sterling)

HAIR SALON MEETS CLOTHING BOUTIQUE AT NEW SWEETGRASS

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Get your hair done and shop for some cute women’s clothes all at the same place. You can do both at a new business in Sterling, Sweetgrass Boutique Studio.

Owner Shayna Samber, who is an Aveda-trained stylist, has been in the hairstylis­t industry for 15 years, but she has never owned her own salon before. She and her husband, Brett, grew up in Sterling and are both Sterling High School graduates, but had since left to go elsewhere and then when some unexpected family stuff happened they decided to move their family back here last August. Contemplat­ing what she should do for work, Samber decided to turn a dream of hers into reality by opening her own business.

“I always had a dream of having my own salon, so we started looking for spaces and I fell in love with this space and felt like Sterling could use a really cute salon,” she said.

Sweetgrass is located at 120 N. Fourth Street. Samber chose the building due to its location downtown and because she loved how much character it has given that it is an older historic building.

“I love the industrial look to the ceiling and the exposed brick was what I fell in love with; it has great lighting,” she said.

The building was the former home of the Tenth and Mae women’s boutique, which still has a presence there. When Samber found out about Lyndsay Weingardt, owner of Tenth and Mae, closing her storefront, she asked her if she would be interested in collaborat­ing with her and Weingardt jumped at the chance.

“She helps me fill the space with quite a bit of clothes,” Samber said.

Along with Tenth and Mae clothing items, the boutique studio will also be selling jewelry and they have a full line of R+CO, clean, high performing and affordable hair care products.

“I just wanted to create a space where people could shop

for product and clothes in the same space and have a great experience at the same time,” Samber said.

The salon has four workstatio­ns, with three filled and one still open. They offer all of the typical salon hair services, with stylists specializi­ng in cutting and color and they also offer minimal waxing services — no body waxes but they will do eyebrow waxes.

“I wanted to create a team-based salon that was super comforting and welcoming to everyone,” Samber said.

At this time she plans to try and have the boutique studio open Monday through Friday and some Saturdays by appointmen­t. The salon does take walkins, but Samber stressed it is mostly appointmen­t-based.

Future plans include hosting some weekend events in collaborat­ion with Tenth and Mae and possibly some sidewalk sales in the summer.

While Sweetgrass has had its doors open since the beginning of January, the new business is planning a grand opening celebratio­n Saturday, Feb. 11, from 3 to 7 p.m. They will be offering 15% off of R+CO products and Tenth and Mae apparel and they will also have “permanent” jewelry available for purchase; the 14-karat gold bracelets don’t have a traditiona­l clasp and are instead welded shut, so they are “permanent.” so to speak. Plus, there will be a door prize giveaway featuring a basket full of R+CO products, little goodies from Tenth and Mae and a gift card for services at Sweetgrass, and everyone who enters the giveaway will get a ticket for free beer at The Hot Spot.

Those interested in scheduling an appointmen­t at Sweetgrass Boutique Studio can call 970-449-3181.

 ?? CALLIE JONES — STERLING JOURNAL-ADVOCATE ?? Shayna Samber poses for a photo inside her new Sweetgrass Boutique Studio. Located at 120N. Fourth Street, in Sterling, the studio is both a hair salon and a clothing boutique.
CALLIE JONES — STERLING JOURNAL-ADVOCATE Shayna Samber poses for a photo inside her new Sweetgrass Boutique Studio. Located at 120N. Fourth Street, in Sterling, the studio is both a hair salon and a clothing boutique.
 ?? CALLIE JONES — STERLING JOURNAL-ADVOCATE ?? At the new Sweetgrass Boutique Studio in Sterling, you can get your hair done and then shop for R+CO products and cute dresses and tops from Tenth and Mae. The store will celebrate its grand opening Saturday, Feb. 11, from 3 to 7 p.m.
CALLIE JONES — STERLING JOURNAL-ADVOCATE At the new Sweetgrass Boutique Studio in Sterling, you can get your hair done and then shop for R+CO products and cute dresses and tops from Tenth and Mae. The store will celebrate its grand opening Saturday, Feb. 11, from 3 to 7 p.m.
 ?? CALLIE JONES — STERLING JOURNAL-ADVOCATE ?? Sweatshirt­s and denim shorts are among the selections from Tenth and Mae available for purchase at Sweetgrass Boutique Studio.
CALLIE JONES — STERLING JOURNAL-ADVOCATE Sweatshirt­s and denim shorts are among the selections from Tenth and Mae available for purchase at Sweetgrass Boutique Studio.
 ?? CALLIE JONES — STERLING JOURNAL-ADVOCATE ?? In addition to providing hairstylin­g services, the new Sweetgrass Boutique Studio also offers a variety of R+CO. hair products for purchase.
CALLIE JONES — STERLING JOURNAL-ADVOCATE In addition to providing hairstylin­g services, the new Sweetgrass Boutique Studio also offers a variety of R+CO. hair products for purchase.

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