Finau forces Stamina Pro launch

For Luminas, the company that makes Stamina Pro adhesive patches, the way in which global media coverage of Tony Finau’s ankle injury unfolded was uncanny.

“We were not going to launch Stamina Pro until the fall,” starts Matt Case, CEO of Luminas, who only took delivery of the first ever branded Stamina Pro patches during the week of the 2018 Masters. “Tony Finau and his team literally got the first branded patches off the press after his injury. The next thing you know there are pictures of Tony’s ankle covered in Stamina Pro patches on TV [see picture, below] and I had to turn on the e-commerce operation that very day. Bam! We have been off to the races ever since.”

As for Finau, he now won’t leave home without Stamina Pro. “The patches shined bright for me during Masters week and they just flat-out worked,” he says. “As I played in the Masters I had three Stamina Pro wraps around my foot and two up my Achilles. The pain level was worse when the patches were off and I don’t think people realize how much difference they can make.”

Adds Case: “If someone said, ‘here is $1 million to launch the product’, we could not have matched what happened at the Masters. It was crazy.”