L'Officiel Hommes USA

THE DON OF POP ART

- INTERVIEW BY ZACH WEISS PHOTOGRAPH­Y BY BRAD LANSILL

To his 200,000+ adoring Instagram followers, Donald Robertson is a fun-loving but mythical figure known simply as @Drawbertso­n. He’s often seen wielding his paintbrush or a spool of gaffer tape, repurposin­g garbage into topical works that poke fun at everyone from Coco Chanel to the Cleveland Cavaliers. His latest undertakin­g is a new studio/gallery space in Santa Monica, California, where his patrons can meet the man himself.

“I HATE SLEEPING. I WOULD TAKE DON’T SLEEP SLEEPING PILLS IF I COULD FIND THEM.”

Tell us about your past life, pre-painting.

If I was a board game, the first square would be the suburbs of Canada, then I was an art college drop out, then I moved to Paris as a starving artist, then I became the MAC Cosmetics staff artist, then I was a New Yorker wannabe until I had my magazine heyday as a ”Creative Director” of Marie Claire and Cosmopolit­an, then I moved to Estée Lauder as an executive.

When did you decide to pick up a brush? Did you instantly see dollar signs?

I painted rocks as a kid, and sold them to people on the beach, so I was a sell out from the start.

You have worked with numerous brands do you ever say no to a collaborat­ion?

I mostly do collabs with friends like Linda Fargo, Graydon Carter, Sarah Handelman, and Stacey Eisner. The brands come after. It’s usually because I like the people. Barbie was a very close friend for example. Cough – money! – cough.

“Buy Them Nothing” is your mantra with your kids.

I have five kids, so I know they are only ever interested in the box. Other spoiled children come to our house and ask where our toy-stuffed playroom is and I point outside.

Your boys skate. Have you ever been on a skateboard?

Accidental­ly once.

Why did you move to LA from NY?

I watched The Beverly Hillbillie­s as a kid growing up in freezing Canada. Does anyone on the planet not want to move to California?

Have you ever gotten into trouble with a piece of art?

Good Question. Yes, I did a cheeky painting of a Karl [Lagerfeld] funeral as a theme for a Chanel show. It was very chic, but cutting. I was asked to be more sensitive by higher- ups in Paris, so I archived it.

You’ve been called the ”Warhol of Instagram” - how are you like Andy?

I’m very pale and balding, but I can draw.

How does your family feel about your digital high profile?

My kids are very happy about Tiktok. It’s 100% dad free.

How much sleep do you get per night?

I hate sleeping. I would take ”don’t sleep” sleeping pills if I could find them.

What is a day in the life of Donald like?

If my day was a board game it would be: First square coffee at 4am, then paint paint-post-paint-pose-post-paint, then drop kids at school, followed by more coffeepain­t-post. Then eat bad things until it’s time for wine, followed by skate park and night-night.

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