Alejandra Alonso Rojas

Name:

Alejandra Alonso Rojas

Instagram:

@alejandraalonsorojas

Place of birth:

Madrid, Spain

Zodiac sign:

Leo

Inspiration for latest collection:

This season, the saturated colors of Francisco de Goya’s portrait of Dona Teresa and the calm minimalism of ‘Marguerite Kelsey’ by Meredith Frampton particularly spoke to me. However, my most important inspiration was a portrait of my Great Aunt Pilar, taken in the 1960s on the streets of New York City. Enveloped in a colorful striped scarf to shield her from the rain, this intelligent female surgeon appears powerful, chic, and the embodiment of casual luxury.

My muse is

My grandmother.

My Life motto is

Teamwork.

My alter ego is

My dog Latte.

My secret crush is

Cillian Murphy.

My favorite travel destination is

Europe – Spain, Italy & France.

My first piece of designer clothing was

A Balenciaga dress.

The future of fashion is

Responsible and slow fashion.

What is your favorite work of art?

Hope painting by Klimt.

What do you do all day?

A Few things. I am a mum, I design, I run a company, attend events… see my friends. Sometimes I think the day has more than 24 hours.

Why do you live and work in New York?

I’ve always loved the energy and diversity in this city.

I work from design to production with my incredible team and Artisans in NYC, and we have lots of incredible friends who are like family in the city.

What was the last thing you ate?

I am eating right now bread with tomato and serrano ham.