KIT WOO, Malaysia

Kit Woo describes his eponymous brand as “ambiguous.” Growing up in Malaysia, Woo studied fashion in Singapore, then moved to New York to attend Pratt Institute and volunteer as a backstage dresser at New York Fashion Week. When he returned to Malaysia in 2016 and established his experimental brand, Woo deliberately rejected the “right fit” mentality in his clothes: All of his designs encourage the wearer to find styles and pieces that suit them, rather than asking the wearer to conform to the clothes.