TIKTOK INTRODUCES PAYWALLED

Content, with videos up to 20 minutes long CREATORS WILL BE ABLE TO PUT PREMIUM CONTENT BEHIND PAYWALLS FOR FANS TO PURCHASE.

Tiktok is adding another way for creators to make money on the platform: by putting exclusive content behind a paywall. And those videos can be much longer than the typical Tiktok, too.

The company today announced a new program, Series, that allows content creators to make collections of videos that are available for purchase. Each collection can have up to 80 videos in it, and clips can be up to 20 minutes long — a length that feels closer to a Youtube vlog than a bite-size Tiktok. Creators will be able to set their rates from $1 to $190, and fans can buy access using direct in-video links or from the creator’s profile page.

The paywall monetization model is akin to other creator platforms like Patreon or Onlyfans, but content guidelines on Tiktok will remain the same. Paywalls are available to select creators for now, with applications opening up in the coming months.

At launch, Tiktok will let creators keep all of their revenue, minus processing and app store fees, which likely means losing more than a 30 percent cut. Tiktok didn’t share what the revenue split would look like when it starts taking a cut, too. Purchases have to be made through the Tiktok app, but creators will be able to use a new Series website to publish videos and track performance.

Tiktok has rolled out a handful of creator tools and monetization options over the past few months, hoping to boost growth in the US and compete with other platforms like Youtube. Helping content creators make money — and thus keep them on Tiktok — is a priority, especially as companies like Youtube open up ad revenue sharing options for Shorts, its Tiktok competitor.