La Semana

Apple lanzará aplicación de música clásica este 28M

APPLE WILL LAUNCH ITS STANDALONE CLASSICAL MUSIC APP ON MARCH 28TH

- ENGLISH By CHRIS WELCH / @chriswelch

NUEVA YORK.-APPLE ANUNCIÓ ESTE JUEVES QUE LANZARÁ SU APLICACIÓN «AD HOC» DE MÚSICA CLÁSICA DISEÑADA ESPECÍFICA­MENTE PARA ESTE GÉNERO EL 28 DE MARZO Y QUE ESTARÁ DISPONIBLE SIN COSTO ADICIONAL PARA LOS SUSCRIPTOR­ES APPLE MUSIC.

«Encuentre instantáne­amente cualquier grabación en el catálogo de música clásica más grande del mundo con una búsqueda creada para el género. Disfrute de la más alta calidad de audio disponible (hasta 192 khz/24 bits de alta resolución sin pérdidas) y escuche sus clásicos favoritos como nunca antes en audio espacial, todo sin anuncios», relata un comunicado publicado este jueves.

Según la compañía, el catálogo de esta aplicación incluirá más de cinco millones de pistas únicas y miles de álbumes exclusivos en el lanzamient­o.

Apple adquirió el servicio de música Primephoni­c en 2021 y originalme­nte la compañía quería lanzar una aplicación enfocada en música clásica para finales de 2022.

Con esta nueva oferta para los usuarios de Apple Music la compañía busca atraer a los amantes de la música clásica y sigue con su lucha por destronar a la plataforma de música y pódcasts Spotify.

Apple Music Classical will be available from the App Store, and the company says it will provide deeper search and composer metadata that help set it apart from mainstream music services. It’ll also do spatial audio, of course.

Apple has announced that Apple Music Classical, a standalone app that specialize­s in the genre, will be released on March 28th. After acquiring music service Primephoni­c in 2021, the company had originally aimed to release a classical-focused app by the end of last year. It missed that target, but now the service is nearly here. Rather than natively being bundled into IOS, it will come in the form of a standalone release in the App Store. Access to the app comes included with a standard Apple Music subscripti­on.

“Apple Music Classical makes it quick and easy to find any recording in the world’s largest classical music catalog with fully optimized search, and listeners can enjoy the highest audio quality available, and experience many classical favorites in a whole new way with immersive spatial audio,” Apple wrote in a press release.

Classical has often been cited as one of the best use cases for spatial audio, giving recordings a greater sense of presence. The app will also offer “hundreds of curated playlists, thousands of exclusive albums, insightful composer biographie­s, deepdive guides for many key works, intuitive browsing features, and much more.”

Apple Music Classical will stream at up to 192 khz/24 bit hi-res lossless, and Apple says it will include “thousands” of spatial audio recordings. Like Primephoni­c, it will offer thorough and accurate classical metadata — a challenge for services that cram all music genres into one destinatio­n — and you’ll be able to search “by composer, work, conductor, or even catalog number, and find specific recordings instantly.”

It’s worth noting that there won’t be a native ipad version of the app, and Apple has confirmed to me that Apple Music Classical will not include offline downloads at launch.

Going the extra mile to appeal to classical fans could help differenti­ate Apple Music as the company continues trying to chip away at Spotify’s lead in subscripti­on music. Just yesterday, Spotify announced a revamped interface that borrows design cues from Tiktok and other social apps.

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