La Semana

Super Bowl LVIII was watched by 210 million viewers, a record number

- BY GESTION

He Super Bowl LVIII in which the Kansas City Chiefs defeated the San Francisco 49ers on February 11 was watched by 210 million viewers, according to a Nielsen surveythe world’s leading company in audience measuremen­t, data and analysis.

The NFL issued a statement this Friday in which it mentioned that it commission­ed a personaliz­ed survey to Nielsen to complement the audience measuremen­t data that would allow it to provide additional informatio­n to the data provided a couple of weeks ago.

“He superbowl It is unique not only because of its incomparab­le audience, but because it is largely seen in group settings. That is why greater measuremen­t is needed to have a complete picture of the total audience of this event and the results of this personaliz­ed survey with Nielsen illustrate the true magnitude of the Super Bowl”said Paul Ballew, director of data and analytics at the NFL in the writing.

According to this document, the Super Bowl LVIII It reached 210 million viewers, almost two thirds of the US population, which condrms it as the most watched event in history on USA.

Amount that was possible thanks to the options that the public had through networks and digital platforms such as CBS Television Network, Paramount, Nickelodeo­n, Univision, CBS Sports, and the digital properties of the NFL.

“We are proud that the NFL associate with Nielsen. Nielsen understand­s the nuances of the Super Bowl, which has historical­ly attracted the largest television audience of the year and includes an unparallel­ed audience of large groups of people, both inside and outside the home”said Deirdre Thomas, chief product o cer at Nielsen.

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