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Steph Curry, Lebron James Top Best-selling NBA Jerseys for 2nd Half of 2023-24 Season

- BY MIKE CHIARI

Golden State Warriors guard Stephen Curry and Los Angeles Lakers forward Lebron James were among the superstars who paced the NBA in jersey sales during the second half of the 2023-24 season.

SNY'S Ian Begley shared the list of the top 15 players in terms of jersey sales and the top 10 teams in terms of merchandis­e sales during the second half on Friday:

Not surprising­ly, a pair of alltime greats and future Hall of Famers in Curry and James led the way. They were joined in the top @ve by a perennial All-star in Boston Celtics forward Jayson Tatum at No. 3, likely NBA Rookie of the Year Victor Wembanyama of the San Antonio Spurs at No. 4 and two-time NBA MVP Giannis Antetokoun­mpo of the Milwaukee Bucks at No. 5.

As for the teams with the most overall merch sales during the second half, James' Lakers led the way, followed by the Celtics, Warriors, Bucks and Chicago Bulls.

Iconic players like Curry and James always seem to have strong jersey sales, but it likely didn't hurt that they continue to perform at an elite level deep into their careers.

Steph, 36, was named an All-star for the 10th time this season. The two-time NBA MVP, four-time NBA champion and one-time NBA Finals MVP also averaged 26.4 points, 5.1 assists, 4.5 rebounds and 4.8 threepoint­ers made per contest.

Lebron is the oldest player in the NBA at 39, but he showed no signs of slowing down in his 21st NBA season.

The 20-time All-star, four-time NBA champion, four-time NBA champion, four-time NBA Finals MVP and all-time leading NBA scorer averaged 25.7 points, 8.3 assists, 7.3 rebounds, 2.1 threepoint­ers made and 1.3 steals in 71 games, which were his most games played since the 2017-18 season.

James also helped the Lakers secure the No. 7 seed in the Western Conference, and they beat the New Orleans Pelicans in the No. 7 vs. No. 8 play-in game to reach the playoffs.

While Curry and James are legends, Wembanyama is perhaps the fastest-rising star in the sport of basketball.

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