Las Vegas Review-Journal (Sunday)

The grass is truly greener

Frustrated entreprene­urs would do well to consider Nevada

- By Shaunt Sarkissian Shaunt Sarkissian is founder and executive chairman of RNOX, a Reno-based tech accelerato­r working to build diversifie­d businesses in Northern Nevada.

As an entreprene­ur and business leader, you face countless challenges every day to just create a successful, even viable, business. Market competitio­n, financing, industry dynamics, personnel issues and the day-to-day relentless efforts needed create hurdles for game-changing

NEVADA VIEWS

companies, services and technologi­es. From small retail shops and restaurant­s to industry-defining technology success stories, the journey is many times the same, with similar struggles needed to achieve the American Dream.

These entreprene­urs are the creators and the lifeblood of the American economic fabric. And last week’s news about Tesla looking to move operations from California got me thinking about this is a much more meaningful way.

If you could sum up an entreprene­ur’s life in musical terms, you are like the kid on stage at his first piano recital. You’re brave, but still nervous — with a seemingly insurmount­able task and an uncertain future ahead. “What if I screw up? What if I forget a note? What if the piano explodes and/or turns into a monster and eats me?” Then you look out and see the smiling faces of your parents and others, take a deep breath, and crush it on stage.

Imagine instead, however, that you had Rodney Dangerfiel­d in the audience heckling you every second and blasting an air horn nonstop. Not exactly helpful. While you are tough and can likely make it through the performanc­e, Mr. Dangerfiel­d is a freakin’ useless pain in the neck. The smiling parent with the camera is always better.

In the business and entreprene­urial world, the regional government and regulators are your audience equivalent. They stand to benefit from what you bring. They should be supportive and encouragin­g — while still providing you the necessary nudge and motivation to get things done. And they should cheer loudly when you succeed. The last thing they should do is be the Dangerfiel­d.

But in 2020, it seems as if more and more government­s are feeling like “they get no respect.” And by their actions, frankly, they do not deserve any.

Many states’ political leaders have pretty much run their regional

A pro-business framework has existed in the DNA of Nevada for years.

Titanics into the iceberg. It’s just a matter of time until they sink. On a daily basis, they continue to show true blindness to the engines of their historical prosperity and what gave them the now crumbling fiefdoms they gleefully rule over. As opposed to helping foster and fuel more growth, they are doing everything they can to crush it and drive it away. From ridiculous taxation policies, to anti-business measures across the board, they are acting like Rodney after eight drinks, ranting and raving at poor Timmy trying to do his best on stage.

Well, fear not, little Timmy. The auditorium down the street is better and full of happy, smiling parents who can’t wait to clap and cheer loudly. Say hello to Nevada.

Nevada is in the process of a truly fundamenta­l economic transforma­tion. Our technology ecosystem is booming, population centers are increasing statewide and countless skilled profession­als are continuing to pour in and create opportunit­y and value. And, of greater importance, we have a state that actually gets it.

A pro-business framework has existed in the DNA of Nevada for years. Historical­ly, we’ve had low regulation, zero state income tax, a strong and ever-improving infrastruc­ture and government administra­tions (both Republican and Democrat) that understood diversific­ation needed to happen. And over the past 14 years, that transforma­tion has been occurring across the board. Silicon Valley, in particular, is starting to see and take notice. And the current governor and administra­tion have continued that innovative path.

We launched our new tech accelerato­r, RNOX, this year (yes in the middle of a pandemic) because we also believe in that future. And we have already seen great results. Applicatio­ns are very strong, we have, to no surprise, seen supportive state leadership and a demand for startups to accelerate their technology companies here that has exceeded our highest expectatio­ns.

So for all of the Elon Musks and frustrated business leaders across the country, trust me when I say the grass is truly greener in Nevada. In addition to all of the great fundamenta­ls, you have a state full of cheering parents and few Rodney Dangerfiel­ds to be found. Unless you find an impersonat­or on the Strip. And even they will be cheering you on.

 ?? Photo courtesy of the Nevada Department of Transporta­tion ??
Photo courtesy of the Nevada Department of Transporta­tion

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