Las Vegas Review-Journal (Sunday)

Realtors are needed now more than ever

- MARK WEINBERG Mark Weinberg is a seasoned sales associate with Berkshire Hathaway Homeservic­es Nevada Properties and has been an industry expert for almost 30 years.

BUYING a home is easily one of the most important financial purchases a person can make. Today, homebuyers have an overwhelmi­ng amount of informatio­n on homes for sale at their fingertips online and through third-party sources, such as Zillow. However, sifting through a plethora of houses available can be an incredibly daunting experience for anyone.

Today, more than ever before, working with a Realtor is a necessity. They are your one-stop-shop when it comes to real estate. In recent years, Realtors have shifted their job duties to cater to the ever-changing market. They need to be diverse and give their clients direction to help find, sell or rent the perfect property.

Here are just a few of the wide range of skills and responsibi­lities that Realtors have added to their toolbox when assisting their clients.

Understand­ing the finances

It can be overwhelmi­ng when buying a home, whether it’s your first home or a move from your current home. This is especially true when it comes to sorting through finances. Bringing in a Realtor to assist with the financial aspects of buying, selling and investing in a home allows the client to feel at ease when navigating through the homebuying or selling process.

Your Realtor can answer an array of necessary financial questions that are not so easily available online. This includes your down payments, investment properties, home loans and other questions that are more specific to your individual needs, such as which loans are better than others, how to save money on a new build and whether or not a certain investment property is worth the risk.

Location is key

One major considerat­ion when it comes to buying a home is the location. Whether that be in the same state you live in or across the country, determinin­g the best place to plant your roots can be a rigorous process. An experience­d Realtor knows the zip codes in their coverage areas and even outside their regular regions, like the back of their hand. They have key insights to each area within a town or city and can make educated recommenda­tions on what region would best fit a client’s needs.

Many factors come into play when determinin­g where to buy your next home, such as the school district, hospitals, community demographi­cs and more. Realtors today have a much greater understand­ing and more accessible data on the various locations that you might be interested in when searching for a home, which can make narrowing down your top communitie­s much easier and more enjoyable.

Not all listings are accessible to everyone

As a homebuyer, choosing the right home by yourself can be difficult, whether you are purchasing a home in a buyer’s or a seller’s market. When deciding on the perfect home, a Realtor can guide you to the best decision using their extensive real estate contacts, tools and accessibil­ity to exclusive listings in order to give their clients the most options and the best deal.

For example, a pocket listing, also referred to as an off-market listing, is not always accessible to a homebuyer who is looking without a Realtor. However, an experience­d sales executive can often get their clients in to see the home before it officially hits the market, which can limit competitio­n for the homebuyer and create more opportunit­ies for negotiatio­n.

Analyzing research

We are very fortunate to live in times when homebuyers and sellers have informatio­n readily available on their phones or computers. However, doing your own research online can complicate the homebuying process and add unnecessar­y confusion. Realtors can work with their clients and provide helpful informatio­n while still providing insight on a client’s own research.

As the market has changed over the years, Realtors have switched their approach when working with clients. They have become a necessity for finding the best home and getting the best deal, and they are more multifacet­ed and diverse in their skill set than ever, giving them the edge in today’s ever-changing market.

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