‘Bonanza’ memorabilia to be auctioned

RENO — Several pieces of memorabilia from the long-running hit TV series “Bonanza” are going up for auction, including the branding iron used in the iconic Western’s opening credits.

The family of “Bonanza” star Lorne Greene is selling a number of the deceased actor’s personal items and much of his memorabilia from the show at an auction Saturday in Reno. The sale was arranged by Greene’s son, Chuck, who lives at Lake Tahoe.

The actor died in 1987 at age 72. From 1959 to 1973, he played Ben Cartwright, the patriarch of the “Bonanza” family whose sprawling, 1,000-square-mile Ponderosa Ranch was set in the high Sierra between Tahoe and Virginia City.

Jeff Pilliod, who owns the auction house handling the sale, said he got excited as soon as he heard from Chuck Greene’s personal assistant that the actor’s son had decided he simply had too much stuff.

“When you have a name to match with the auction, it adds a lot more entry to it,” said Pilliod, owner and auctioneer of Anchor Auctions and Appraisals.

“And ‘Bonanza’ was very, very popular,” he told the Reno Gazette-Journal.

Chuck Greene’s assistant, Sky Richarde, said they picked Pilliod as the auctioneer partly because of the local ties. Greene lives near the site of a replica ranch that operated as a tourist stop at Incline Village from 1967 to 2004.

Greene “still has a lot of his father’s stuff,” Richarde said. “He needed to not have so much stuff, and he wants the public to have access to these things that were his father’s.”

One of the auction’s highlights is the branding iron that appeared during each episode’s opening credits, burning up the Old West-style map of the ranch and surrounding frontier. Also up for sale are awards, photos of Lorne Greene at the Reno Rodeo and large personalized belt buckles, including one he received in 1962 from the owners of the Bucket of Blood Saloon in Virginia City with an inset of an 1884 Liberty silver dollar.