Scientific Games in slot licensing pact for James Bond 007
Scientific Games said it expects to showcase the first James Bondthemed slot games Oct. 3-5 at the Global Gaming Expo in Las Vegas. That means the first machines could begin appearing in casinos next year.
Created in 1953 by novelist Ian Fleming, Bond was a frequent patron of high-end casinos in the books and two dozen films that followed — including two versions of “Casino Royale.”
Seven actors have played Bond, starting with Sean Connery in 1962’s “Doctor No,” followed by David Niven in 1967’s “Casino Royale,” George Lazenby in 1969’s “On Her Majesty’s Secret Service,” Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig. It’s unclear whether Craig will sign on for another Bond film after starring in the last four.
Scientific Games Chief Executive Officer Kevin Sheehan said, “The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry. James Bond is synonymous with action, excitement and next-generation technology. We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead.”
Ronald Perelman, chairman of Scientific Games, said, “We have been excited about this license opportunity for a very long time and are thrilled that Kevin Sheehan and his team at Scientific Games were able to secure the exclusive licensing rights.”
Variety reported in 2015 that another studio could supplant Sony as MGM’s distribution partner for the franchise. Sony’s has handled distribution on “Casino Royale,” “Quantum of Solace,” “Skyfall” and “Spectre.” “Skyfall” was the highest-grossing 007 film in franchise history.
Danjaq LLC is the holding company responsible for the copyright and trademarks to the characters, elements and other material related to James Bond on screen. It’s currently owned and managed by the family of Albert R. Broccoli. Eon Productions is a sister company of Danjaq and the production company responsible for producing the James Bond films.