▶ CAESARS

completed by the first week of October — it’s embarking on a strategy to invigorate its loyalty program and investing in infrastructure. In June, the company finalized an agreement between its Total Rewards program and the loyalty program of the Wyndham hotel group.

The company also opened a 48,000-square-foot sound stage, taping the “Who Wants to be a Millionaire?” game show there and conducting an esports competition in June. It also announced plans to build a 300,000-square-foot convention facility near its Linq Promenade.

Caesars also will continue to capitalize on its ability to attract customers with performance headliner residencies and restaurants conceived by celebrity chefs.

Chef Gordon Ramsay is opening his first Hell’s Kitchen restaurant at Caesars Palace, and Ramsay and Gina de Laurentiis will open food outlets at the company’s Horseshoe Baltimore property.

Headliner contracts have been nailed down for Jennifer Lopez’s

“All I Have” and the Backstreet Boys’ “Larger than Life” shows at the Axis at Planet Hollywood, in addition to adding The Who to its stable of performers at the Colosseum at Caesars Palace. It also added “Circus 1903: The Golden Age of Circus” at Paris Las Vegas.

Esports tournaments

On the gaming side, Caesars signed an esports contract with Microsoft Xbox for tournaments in Atlantic City and Las Vegas and Officials said the company’s initiative to charge customers for self-parking has been successful, with the company anticipating revenue of

$20 million annually. established a partnership with Tencent Holdings Ltd. of Shenzhen, China, to spread the World Series of Poker brand through Asia.

Officials said the company’s initiative to charge customers for self-parking has been successful, with the company anticipating revenue of $20 million annually. Nevada residents may still park free for the first 24 hours by having their Nevada driver’s licenses scanned at entry and exit gates.

The Caesars bankruptcy plan, approved in January, still has three more regulatory hurdles to clear.

The State Gaming Control Board is scheduled to review it next week. Regulators in Louisiana and Missouri must approve the plan.

In Nevada, regulators don’t have to approve the bankruptcy plan, but must license the new entities and controlling executives who will be part of the new Caesars.

Caesars shares closed at $12 a share, down 20 cents, or 1.6 percent, in afterhours trading after going up 10 cents, or 1 percent, to $12.20 at the day’s close on average volume.

Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702477-3893. Follow @Rickvelotta on Twitter.