Shoppers’ oasis
Crate & Barrel setting up shop for first time in Las Vegas Valley
By Wade Tyler Millward • Las Vegas Review-journal
Copens its Summerlin store at 10 a.m. Thursday. Thefurnitureandhousewaresretailer has 20,000 square feet of sales space and a seasonal staff of 60, which will drop to40oncetheholidaysareover,company regional director Geri Given said.
This is the first store in Nevada for Northbrook, Illinois-based Crate & Barrel. The company has flirted with a Southern Nevada store in the past, including a pop-up.
The store was announced last year, but Given said the company has heard requests for at least 10 years for a Las Vegas area store.
The residential population growth, the growth in how many locals order Crate and Barrel online and the aesthetics of Downtown Summerlin all helped to sell the company on the new location.
Similar factors brought the area its first Ikea a year ago. Furniture maker and retailer Bassett will open in Downtown Summerlin during the holiday season.
“This seemed like the right fit,” Given said. “This was the most natural spot for us to open.”
Crate & Barrel employees are trained to help customers with home design ques
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tions.
The company launched updated in-store design services in August 2016. The goal is to communicate with customers by email about products customers liked in the stores.
For $99, Crate and Barrel employees also accompany a customer home to give design suggestions. The fees can be taken off future instore purchases that exceed $99.
Online purchases accounted for 44 percent of Crate and Barrel’s revenue in the 2016-2017 fiscal year. Revenue increased by 10.7 percent during that year. Otto Group credited the increase to better in-store presentation, logistics and organizational structure.
Kevin Orrock, president of Summerlin, said he believes Crate and Barrel rounds out Downtown Summerlin’s home furnishing options and makes the shopping center more of a destination for residents.
“Crate and Barrel is one of the most sought-after home furnishing brands and a great addition to Las Vegas retail,” he said.
Contact Wade Tyler Millward at wmillward@reviewjournal. com or 702-383-4602. Follow @ wademillward on Twitter.