On road again, going places that Youtube star has been
NAB Show panelists see video, technology transforming travel
A blonde woman on a shoreline smiles at the camera in what looks like a typical travel ad from Philip Debevoise.
But Debevoise has really built a marketplace. As the video follows the woman from place to place in the exotic location, viewers can click on the ad to purchase a spot at any place the woman visits.
“Video now is transactional,” Debevoise, founder of international travel website Citizine, said Monday to an audience of about 30 at the annual National Association of Broadcasters show. “To not have a transaction is somewhat stupid and inefficient.”
Creating more interactive and personal ads and employing technology like drones and virtual reality are what businesses should strive for in the $1 trillion travel industry, DeBevoise and a group of experts said during a show panel at the Las Vegas Convention Center.
Discussing trends in travel marketing, the panelists said ads and shows about traveling have moved away from just footage of beaches and cocktails one could find anywhere, to enlisting online personalities to broadcast experiences and draw bookings more organically.
The cottage industry of travel video has grown to include music
TRAVEL
ranked states, Louisiana and Utah, women earn 70 cents for every dollar.
The national average has increased from 79.6 cents the previous year. Advocacy groups like Make It Work Nevada are trying to bring attention to the long-standing problem with events like the “Equal Pay Day Unhappy Hour.”
From 6 to 8 p.m. Tuesday at Mingo Kitchen & Lounge in downtown Las Vegas, women will be able to cash on that disparity for at least a couple of hours.
The restaurant’s specialty cocktails will be available to women for 65 cents, while the same drinks will cost $1 for men.
“In Nevada we find some pretty motivating numbers to do some work around,” said Carmella Gadsen of Make It Work. “You have to take into account that most workplaces prohibit discussing salary out in the open, out and about. So it’s often hard to even prove you are being paid unequally. You may not find out until later once you’ve left that position.”
The data
Some analysts say the numbers advocacy groups are using are misleading.
Robert Fellner, a research director at the Las Vegas-based Nevada Policy Research Institute, said the data advocates are using doesn’t control for the same type of work. Instead, it’s an average of what all men and women are making in the country.
Rather than receiving unequal pay for equal work, the problem lies within whatever factors result in women ending up in lower-paying jobs, or working for lower-paying organizations, Fellner said.
Contact Madelyn Reese at mreese@ reviewjournal.com or 702-383-0497. Follow @Madelyngreese on Twitter.