VEGAS’ REAL LURE

City place to experiment with immersive tech, experts say

www.reviewjournal.com/nab2018

Lis a place to experiment with immersive attractions, experts said Wednesday during the the annual National Association of Broadcasters convention. “In Vegas, everyone wants something they’ve never seen before,” Stephen Powers, president of Fulldome Pro, told the Review-journal.

New immersive technologies face limitations, including in Las Vegas.

Powers said dome theaters can enhance live music performances, but the issue is lighting performers without ruining the visuals around them.

Craig Winslow, a designer who used projection mapping to enhance the boneyard exhibit at the Neon Museum, talked about building sealed towers to withstand the 100-plus-degree Las Vegas summer.

“For me, it’s a search to create magic,” he said.

Jenni Magee-cook, head of production for virtual reality technology company Dreamscape Immersive, said Las Vegas is a place to watch when it comes to experimental technology in general, given the area’s large draw for international tourists.

Robin Sho Moser, CEO and co-founder of eyecandylab, right, shows augmented reality to Dalla Costa of Italy during the National Association of Broadcasters Show.