Las Vegas Review-Journal

Alliance between Las Vegas, Italy pays off

- By Armando Varricchio Special to the Review-journal

Wtalking about Las Vegas and Nevada, it is inevitable to think about the tourism and entertainm­ent industries and the influence they have on the city. But to define Las Vegas by this simplistic formula is to lose sight of the bigger picture.

In many ways, Las Vegas epitomizes the indomitabl­e nature of the American spirit, as well as the ability of the American people to see opportunit­y in the face of challenges and to pursue their goals head-on despite setbacks and difficulti­es.

It is therefore no wonder that each January Las Vegas hosts thousands of people and many companies for CES, which ended last week. Participan­ts can touch, firsthand, the latest technologi­cal developmen­ts and engage with well-known firms and startups that are developing new and groundbrea­king technologi­es.

Some of these will change our future and our way of life. Some will succeed in the internatio­nal marketplac­e of ideas and technology; others will fall short of expectatio­ns. These endeavors are worth fighting for. They help our societies thrive and advance for the benefit of future generation­s.

There was no shortage of bold and revolution­ary ideas at the 2019 CES, and I am proud that over 70 Italian companies brought their own innovative contributi­ons to the show. Italians are renowned for their ingenuity, their constant yearning for new challenges and their desire to advance the boundaries of knowledge — and this transfers to their companies. As Italy prepares to commemorat­e the 500th anniversar­y of the death of Leonardo da Vinci, one of the greatest geniuses of all times, the presence of these cutting-edge Italian companies at CES seemed a particular­ly fitting way to start 2019.

While in Las Vegas, I met with Gov. Steve Sisolak on the premises of one of Nevada’s largest employers, the Italian entertainm­ent technology giant IGT. We agreed to continue building on innovation, science and technology to foster growth, prosperity and employment opportunit­ies both in Italy and Nevada.

Together, we are looking at an even brighter future for Nevada and Italy. In this, the well-integrated Italian-american community in Las Vegas and the Silver State — active in the political, scientific, cultural and economic fields — will be pivotal. Their presence here has achieved great results that many thought unimaginab­le, such as the establishm­ent of the Lou Ruvo Center for Brain Health, a worldclass clinic for the treatment of brain diseases.

The achievemen­ts of the Italian-american community in the Silver State are a reflection of their success across all 50 states. It is therefore no surprise that just a few days ago, during his first visit to United

States, the Italian minister of foreign affairs and internatio­nal cooperatio­n, Enzo Moavero Milanesi, met with the co-chair of the Italian American Congressio­nal Delegation, Rep. Mark Amodei, to renew and strengthen that very alliance and friendship between the two sides of the Atlantic that rest on the common values of freedom and democracy.

As the Italian ambassador, I am proud of what Italy, our people, businesses and culture have already contribute­d to this country and to this friendship. Equally, as compatriot­s of Leonardo, I am confident that our creativity will help Italy’s presence in Las Vegas and Nevada continue to grow to the benefit of both our countries and, above all, our people. This is a winning bet.

Armando Varricchio, is Italy’s ambassador to the United States.

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