‘Greening of America’ author dies

Feich’s work praised 1960s counterculture

NEW YORK — Charles Reich, the author and Ivy League academic whose “The Greening of America” blessed the counterculture of the 1960s and became a million-selling manifesto for a new and euphoric way of life, has died.

Reich’s nephew Daniel Reich said he died Saturday after being hospitalized. Charles Reich, a longtime resident of San Francisco, was 91.

Reich was a popular Yale University professor whose students included both Bill and Hillary Clinton and a respected legal scholar when a 39,000-word excerpt from “The Greening of America” ran in The New Yorker in September 1970, generating a massive volume of letters. The book was published a few weeks later and sold more than 2 million copies, making Reich a middle-aged hero for a rebellious generation despite scorn from both conservatives and liberals.

“The Greening of America” expanded upon such critiques of conformity and consumerism as David Riesman’s “The Lonely Crowd” and Vance Packard’s “The Status Seekers” and presented American history as an evolution of consciousness, a three-part story with a surprise ending. Consciousness I, dating to the country’s beginnings, reflected a Jeffersonian society of individualism, virtue and suspicion of government. Consciousness II, which matured in the 20th century, believed in the “organization,” in technology and government and big business. “Insanity, artificiality and untruth are the commonplace stuff of the Corporate State,” Reich wrote.

The uprisings of the 1960s marked the dawn of Consciousness III, the triumph of compassion and imagination, an awakening enabled by Whether you’re complaining about spiritual emptiness or material emptiness, you’re ultimately complaining about the same system that’s creating both kinds of emptiness. That’s the link between “The Greening of America” and the way young people feel today. sex, drugs and rock music. Best of all, Reich concluded, violence and mass protest were unnecessary. Consciousness II was so stagnant, so helpless “once it loses the ability to create false consciousness,” that acts as simple as refusing a promotion at work would hasten its collapse.

“This is the revolution of the new generation,” he wrote. “It is both necessary and inevitable, and in time it will include not only youth, but all people in America.”

The establishment thought him a fool. Newsweek’s Stewart Alsop called the book “scary mush,” while Harvard academic Charles Fried, who later became President Ronald Reagan’s solicitor general, scorned Reich’s “fascination with anything that will procure novelty on the cheap.”

On the left, activists disparaged Reich’s faith in painless change. Around the same time “Greening” was published, the Black Power movement was at its height, and antiwar activist Tom Hayden was advocating a nationwide network of “liberated zones” in constant battle with government forces.

But young people — and some older ones — were inspired by Reich’s book, with one fan letter reading, “Right on. You’ve managed to put into words what we have known for a long time.” Garry Trudeau introduced Reich as “Professor Green” for his Doonesbury comic. Rolling Stone publisher Jann Wenner credited Reich with persuading him to collaborate on an interview with the Grateful Dead’s Jerry Garcia.

“I thought his enthusiasm a little … naive, but, what the hell,” Wenner wrote of the 1972 meeting with Garcia. “God knows, Charles ‘Consciousness III’ Reich Meets Jerry ‘Captain Trips’ Garcia could turn into something of its own.”

Many lives were changed by “The Greening of America,” including Reich’s. Uncomfortable with fame, he left Yale in 1974 and moved to San Francisco. He let his hair grow longer and began having relationships with men. In his 1976 memoir “The Sorcerer of Bolinas Reef,” he wrote that he had sensed he was gay since childhood.

“I think I feared most the discovery and exposure of my secrets,” wrote Reich, who is survived by his nephew and by his niece, Alice Reich.

“The Greening of America” became a highlight of the era, and eventually an artifact. For years, the book was out of print, until an abridged e-edition came out in 2012. Reich acknowledged the tenacity of Consciousness II but never gave up on reaching the next stage.

“It could still be reality, but at the moment it’s viewed as something like a fantasy or a dream that people woke up from with a headache,” he said in 2010, noting that young people in the 21st century were more likely to worry about having a job.

“Whether you’re complaining about spiritual emptiness or material emptiness, you’re ultimately complaining about the same system that’s creating both kinds of emptiness. That’s the link between ‘The Greening of America’ and the way young people feel today.”