NAB pulls the plug
Annual convention won’t occur in Vegas in October
The National Association of Broadcasters on Wednesday abruptly canceled its October convention in Las Vegas, a decision that disappointed Southern Nevada tourism leaders but is unlikely to snowball into more cancellations, according to analysts.
The event, one of Las Vegas’ top three annual trade show gatherings by attendance, historically has attracted 90,000 to 100,000 broadcasting professionals to the city for several days to celebrate radio, television and streamed content as well as provide educational seminars for engineers and other production personnel.
Chris Brown, executive vice president and managing director of global connections and events at the National Association of Broadcasters, announced on Twitter
early Wednesday that the show was canceled. Brown said the COVID-19 pandemic and surge of the delta variant has “presented unexpected and insurmountable challenges for our global community.”
A spokesperson for the association said pre-registration for NAB had been strong and in line with what it expected.
Wednesday’s announcement marked the third time an NAB show had been scratched. The 2020 show was one of the first big conventions to be canceled when resorts and casinos shut down for 78 days.
The 2021 NAB show in April was postponed to Oct. 9-13. Now, the show is scheduled to return April 2327, 2022, and the association said it would soon announce a scaled-down virtual version of the show.
Jennifer Sizemore, chief communications officer for the Southern Nevada Health District, said the agency wasn’t involved in NAB’S decision to cancel the show.
No other cancellations
The Las Vegas Convention and Visitors Authority issued a brief statement on the cancellation.
“We deeply value our three-decade long partnership with NAB and will greatly miss seeing their exhibitors and attendees this fall,” said LVCVA President and CEO Steve Hill. “We eagerly await the show’s return in April.”
An LVCVA spokeswoman added that no other conventions or trade shows have canceled.
Nevada Gov. Steve Sisolak said through a spokeswoman that he understood NAB’S decision.
“The governor continues to use all the resources available to encourage more Nevadans and visitors to get their COVID-19 vaccine and continues to work with public health officials on ways to make large events safer for workers and for attendees,” a statement from the governor said. “The governor looks forward to welcoming NAB back to the Silver State in April 2022.”
Analysts said Wednesday that while the cancellation doesn’t bode well for the meetings industry, there’s no indication that NAB’S action will lead to more convention cancellations.
‘Uncharted territory’
“We are once again in uncharted territory,” said Amanda Belarmino, an assistant professor at the William F. Harrah College of Hospitality at UNLV. “With the choice of vaccine or mask mandates for Nevada conventions, the risk of the delta variant should be mitigated, however once again we must manage the perception of our potential guests. This is not a good sign for the recovery, but the continued influx of leisure guests indicates that this may not be a prevailing concern for all travelers.”
Analyst Brendan Bussmann, director of government affairs for Las Vegas-based Global Market Advisors, wasn’t surprised by NAB’S decision.
“This will only further elongate our recovery as this is one of many conferences that are facing some tough decisions as attendees are choosing their travel carefully,” Bussmann said. “Meetings and conventions are one of the key components to our long-term recovery and getting back to normal.”
Bussmann said the decisions by the leadership of other trade shows has been helpful.
“Many of the upcoming shows are making the decision to mandate vaccines, including G2E and CES,” he said. “While this has helped with the current mask mandate per the governor’s latest directive, it will still be some time before business is fully back in Las Vegas. ”
Companies bowing out
Josh Swissman, founding partner of the Las Vegas-based Strategy Organization, said NAB likely bowed out when major exhibitor companies showed reluctance to attend.
“NAB show organizers themselves saw the writing on the wall when they had companies like Sony, Canon, Adobe and others pull out of attending the conference,” he said. “When the big attendees pull out like that, it obviously takes away a pretty big chunk of the base of constituents that would frequently attend a show like that.”
Swissman also said NAB is a show that relies heavily on international participation — and overseas airlift has been slow to return to Las Vegas.
Organizers of some of the biggest events on the calendar said Wednesday their plans for Las Vegas haven’t been daunted by NAB’S decision to cancel.
The Global Gaming Expo, scheduled Oct. 4-7 at the Venetian Expo, is a go according to show organizers.
“We understand that safety is top of mind, which is why we’ve implemented vaccine requirements and masking protocols for all show participants,” said Meredith Pallante, vice president of global events for the sponsoring American Gaming Association.
SEMA on board
Chris Kersting, president and CEO of SEMA — the Specialty Equipment Market Association, an aftermarket automotive parts trade show — said his organization is continuing to plan its event Nov. 2-5 and the NAB cancellation hasn’t deterred it.
The National Finals Rodeo, scheduled at the Thomas & Mack Center Dec. 2-11, also is a go.
“There will be an NFR in Las Vegas,” said Pat Christenson, presidnet of
Las Vegas Events, a rodeo sponsor. “If there are Raiders games and Golden Knights games, there will be an NFR.”
CES, which annually kicks off Las Vegas’ convention season with the largest trade show of the year every January, also is on the calendar for the beginning of 2022, and it plans to move forward.
Swissman said Las Vegas’ wellknown resilience will play a role in the city getting past the NAB cancellation.
“Vegas is a pretty resilient town and a pretty resilient destination, so I still feel confident that we will overcome but we have some work to do,” Swissman said. “We’re a town of fighters and we will continue to fight.”
The Review-journal is owned by the family of Dr. Miriam Adelson, the majority shareholder of Las Vegas Sands Corp., which operates The Venetian.