Honda, Lexus take home JD Power Residual Value Awards
Buy a new home, and you can track its value on Zillow or Redfin. Buy a new car, and JD Power is at your service tracking residual value.
If you own a Honda or Lexus, then your asset is looking pretty good.
That’s the conclusion of ALG, a division of JD Power, and its 2022 Residual Value Awards that honor the Japanese companies as the top brands in the mass market and premium segments. With the coveted brand awards, ALG handed out trophies to models in 29 segments this month, including the GMC Sierra HD as winner of ALG’S first award for full-size heavy-duty pickup. Other notable Detroit winners were the Dodge Charger for full-size car and the Ford Bronco as off-road utility.
“It’s Honda’s 10th time winning the brand award. Toyota has only won once. There is only one other brand that’s won our award and that’s Subaru, and they have won eight times,” ALG Vice President Eric Lyman said.
ALG’S awards recognize vehicles projected to hold the highest percentage of their manufacturer’s suggested retail price after three years of ownership. The value is a key factor in which models buyers shop for and a key variable in valuing the estimated $225 billion lease portfolio of vehicles in the United States.
The residual awards judge vehicles on long-term quality and design and the overall brand desirability.
“We have these three Japanese brands (Honda, Subaru and Toyota) well known for their long-term durability, quality and resale value winning the award year after year,” Lyman said. “But we’ve seen the domestic brands and Korean brands close the gap. We’ve got representation from the Detroit Three automakers with Ford Bronco winning for (their) first year in market. Dodge Charger is the perennial winner in the full-size segment, and Chevy Tahoe winning in full-size utility.”
For model-year 2022, 284 vehicles were assessed in 29 segments. Eligibility for the brand award requires a manufacturer to have model entries in at least four different segments.
In taking home the mass market brand bauble, Honda also won three model segments. By contrast, Lexus won best premium brand even as none of its models won a segment outright.
“The achievement of Lexus speaks to an impressive, industry-leading continuity of residual value across its entire lineup,” Lyman said. “It’s like a decathlete who doesn’t have to win any of the individual 10 events but scores enough points in each of them to stand atop the podium.”
Honda and Hyundai share the most model-level awards, with three each. Audi, Kia, Land Rover, Mercedes-benz, Subaru and Toyota had winners in two categories.
In addition to Bronco and Sierra first, notable winners were the Mercedes-benz AMG GT sedan topping Premium Executive segment champ Lexus LS. In the emerging electric vehicle market, the Kona EV won for best mass-market EV, and Tesla Model Y won the premium EV segment.