Ramaswamy’s campaign lags at critical time
COUNCIL BLUFFS, Iowa — Ten minutes before Vivek Ramaswamy was to take the stage in a dated casino hotel in western Iowa, no one was in the conference room except for two staffers from the Iowa GOP, which organized the event, and a group of journalists.
Guests started trickling in at the time the event was scheduled. By the time Ramaswamy began his remarks an hour later, there were about 60 people.
While Ramaswamy is packing his schedule with stops across Iowa, including multiple events on Tuesday and Wednesday, he has failed to move up in the 2024 Republican primary race and is increasingly at risk of becoming an afterthought. He is polling in the mid to high single digits and has left critics asking what his endgame is or if he is staying in the race only to boost former President Donald Trump.
Ramaswamy is falling behind just as the GOP campaign enters the critical final weeks before the Iowa caucuses on Jan. 15. After an earlier flurry of attention, the 38-year-old biotech entrepreneur and first-time political candidate is gaining more notice over his debate provocations than for signs that his campaign is resonating with voters.
“If viability were the reason to stay in a race, he’s long since left that behind,” said David Kochel, a Republican strategist who advised Jeb Bush in his 2016 presidential bid. “If you like Vivek Ramaswamy and what he is saying in this campaign, you already have a candidate, and his name is Donald Trump.”
Former United Nations Ambassador Nikki Haley and Florida Gov. Ron Desantis are increasingly going after each other as they vie for a distant second place, competing for donors and voters open to a Trump alternative. Former Vice President Mike Pence and South Carolina Sen. Tim Scott dropped out after running Iowa-focused campaigns that didn’t gain traction.
Ramaswamy’s campaign said in early November that it would spend up to $8 million in advertising through the Iowa caucuses on Jan. 15. So far, the campaign has booked just $162,000 in broadcast and digital ads for the rest of the Iowa campaign, according to data from the media tracking firm Adimpact.
Haley and her allied super PAC have reserved nearly $3.5 million over that same period, while Desantis and his allied super PAC have booked more than $3.3 million.