Consumer sentiment up as inflation slows, paychecks grow
WASHINGTON — After an extended period of gloom, Americans are starting to feel better about inflation and the economy — a trend that could sustain consumer spending, fuel economic growth and affect President Joe Biden’s political fortunes.
A measure of consumer sentiment by the University of Michigan has jumped in the past two months by the most since 1991. A survey by the Federal Reserve Bank of New York found that Americans’ inflation expectations have reached their lowest point in nearly three years. And the same survey, released last week, found that the proportion who expect their own finances to improve a year from now is at its highest level since June 2021.
Economists say consumers appear to be responding to steadily slower inflation, higher incomes, lower gas prices and a rising stock market. Inflation has tumbled from a peak of around 9 percent in June 2022 to 3.4 percent. According to the Federal Reserve’s preferred price gauge, inflation has reached the Fed’s annual 2 percent target when measured over the past six months.
What’s more, paychecks have outpaced inflation over the past year, thereby easing Americans’ adjustment to a higher cost of living. Weekly earnings for the typical worker — halfway between the highest and lowest earners — rose 2.2 percent last year after adjusting for inflation, the government reported last week. By that measure, inflation-adjusted pay is 2.5 percent higher than before the pandemic.
“While falling inflation took some time to feed through to consumer sentiment, it appears the good news is finally getting through,” said Grace Zwemmer, an analyst at Oxford Economics.
Consumers’ inflation expectations are important because they can become self-perpetuating: When people expect inflation to stay high, they often change their behavior, by accelerating purchases before prices rise further, which can, in turn, fuel more inflation. By contrast, lower inflation expectations can reverse that dynamic and help cool inflation.
Even with the steady slowdown in inflation, prices are still nearly 17 percent higher than they were three years ago, a source of discontent for many Americans. Though some individual goods are becoming less expensive, overall prices probably will remain well above their pre-pandemic levels.
That dichotomy — a rapid fall in inflation with a still-elevated cost of living — probably will set up a key question in the minds of voters, many of whom are still feeling the lingering financial and psychological effects of the worst bout of inflation in four decades. Which will carry more weight in the presidential election: The dramatic decline in inflation or the fact that most prices are much higher than they were three years ago?
Consider the price of food, one of the items people encounter most frequently. Grocery inflation has plummeted from a year-over-year peak of 13.5 percent in August 2022 to just 1.3 percent. Yet a typical basket of groceries still costs 20 percent more than it did in February 2021, just before inflation began to accelerate. On average, chicken prices are up 25 percent.
The cost to rent an apartment has soared and is still rising faster than before the pandemic. Rental costs are up 6.5 percent from a year earlier, nearly twice the pre-pandemic pace. At their peak in early 2023, rents were rising nearly 9 percent annually.
Sharply higher costs for such necessities as food and rent still represent a heavy burden for people such as Romane Marshall, 30, software engineer who lives on the outskirts of Atlanta.
In late 2020, Marshall took computer coding classes to try to move beyond the warehouse and customer service jobs he had held. When he was hired by a professional services consulting firm in April 2021. After he completed an apprenticeship program the next year, his pay jumped from $50,000 to $60,000.
Yet his expenses kept rising, too. When he moved to a new apartment, his rent doubled to $1,475 a month, from the $700 he had paid for a room in a friend’s house.
Marshall says his typical grocery bill is now about $120 to $130, up from just $70 to $80 three years ago.