NIGHT REPAIR, ESTÉE LAUDER
The long-awaited arrival of Estée Lauder in Brazil finally happened and raised the spirits of fans of the brand in the country. One of the global leaders in cosmetics, the brand arrived with its main skin care and makeup lines, in an exclusive partnership with Sephora Brazil, both in physical stores and on ecommerce. Entering Brazilian soil was what was missing to finalize the brand’s expansion into Latin America - a meeting that has perfect timing, along with the celebration of the brand’s 75th anniversary. Founded in the United States by Mrs. Estée Lauder, one of the first female entrepreneurs in the world and a person ahead of her time, it continues to perpetuate its legacy of celebrating female beauty around the world and, now, the diversity of Brazilian women. The new air, in turn, is guaranteed by the renewal of a beloved product, the latest generation of the Advanced Night Repair serum, known as the most complete night treatment ever. First launched in 1982, Night Repair continues to be a sales leader in the United States, besides being the first in the world to be made with hyaluronic acid. The technology of this time is the Chronolux™ Power Signal Technology, which enhances the effects of the serum by reducing the signs of aging and improves the skin’s natural ability to self-repair, maximizing collagen production. In addition to Advanced Night Repair, other iconic products of the brand, such as Double Wear, Revitalizing Supreme+ and Pure Color arrive in the country. One thing is for sure, day or night, Estée Lauder offers a few key products to keep around at all times - and now, without having to travel to buy them.