Look­ing for lux­ury

Lodi News-Sentinel - - WHEELS -

2019 Sierra De­nali, its lux­ury pickup, to deal­ers around the same time. Cox Au­to­mo­tive said the av­er­age trans­ac­tion price in 2018 for the Sierra 1500 is $51,794 and $58,738 for De­nali trims.

Like GMC, Chevro­let started ship­ping the loaded Sil­ver­ado pick­ups first in a “stag­gered launch,” said Monte Do­ran, a Chevro­let spokesman.

“The first pro­duc­tion trucks are our most pop­u­lar: crew cab, V8 mod­els — LT trim and above,” said Do­ran in an email. “By the end of the year, we will ex­pand pro­duc­tion to in­clude the other cabs, mod­els and en­gines.”

The av­er­age trans­ac­tion price for F-se­ries pick­ups is higher than the other two brands be­cause about a third of F-se­ries buy­ers pur­chase high-line Lariat, King Ranch, Plat­inum, Lim­ited and Rap­tor model pick­ups.

Also, Ford does “a lot of vol­ume on XLT and work trucks, which gives us year-to-date (Septem­ber) sales num­bers that are now 254,000 trucks higher than Sil­ver­ado and 303,000 trucks higher than Ram,” Ford U.S. sales an­a­lyst Erich Merkle said.

But Ford also of­fered the low­est in­cen­tives last month at $4,863 on av­er­age com­pared with $5,266 on the Sil­ver­ado and $5,588 on the Ram, J.D. Power data said.

Even on the more ba­sic pickup mod­els, the surge in prices over the years is driven by added bells and whis­tles to the trucks as well as con­sumers in­creas­ingly us­ing them as fam­ily ve­hi­cles in­stead of strictly for work. Low gaso­line prices help drive de­mand for pick­ups, sup­port­ing higher pickup prices, an­a­lysts said.

“There are con­sumers who can af­ford the bare bones ba­sic ve­hi­cles at $30,000, but once you’re shown an

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.