STYLE

NEIMAN MAR­CUS IN BEV­ERLY HILLS IS READY FOR AN­OTHER CLOSE-UP.

Los Angeles Confidential - - Contents - BY SPENCER BECK

Shop… and sparkle! Here’s to look­ing your best in Tin­sel­town.

Lux­ury depart­ment store Neiman Mar­cus isn’t sit­ting on its stylish lau­rels. The pow­ers that be of the leg­endary Tex­as­based re­tailer no­ticed that, in­creas­ingly, shop­pers were spend­ing more and more time with friends—not just shop­ping, but get­ting their makeup done and meet­ing for lunch—or just a mid-shop­ping snack. To en­hance that ex­pe­ri­ence, the BevHills main­stay is tak­ing on the com­pe­ti­tion with a Hol­ly­wood-wor­thy facelift. A ma­jor re-do of all five lev­els of the fash­ion mecca in­cludes comfy seat­ing through­out the store (who needs to stand while shop­ping?), three restau­rants, a Cham­pagne bar, and three spa rooms for re­lax­ing fa­cials. But let’s not for­get the clothes! Neiman’s is the only re­tailer in LA to carry uber-hip/luxe brand Go­yard as well as Chanel watches (out­side of Chanel bou­tiques); it has also opened new hard shops for Dries Van Noten, Ba­len­ci­aga, Saint Lau­rent, and Dior. And if you hate try­ing on your fancy garb in a dark, dreary dress­ing room, check out the fit­ting room that has a view of the Hol­ly­wood sign! Now, that’s star power. 9700 Wil­shire Blvd., Bev­erly Hills, 310-550-5900; neiman mar­cus.com

Five stars! Each of the five lev­els of Neiman Mar­cus’s Bev­erly Hills store has been re­fur­bished with new bou­tiques, restau­rants, a Cham­pagne bar, as well as lux­u­ri­ous seat­ing through­out for a more shop­per-chic ex­pe­ri­ence.

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