Los Angeles Times (Sunday)

Expo bonanza for U.S., Chinese firms

COUNTRIES REAP BUMPER HARVEST AT EXPO

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The third China Internatio­nal Import Expo provided a comprehens­ive platform for Chinese and U.S. companies to enrich business ties and bolster bilateral trade, said executives of U.S. companies.

Both groups said they believe the event created fresh momentum for U.S. companies to further explore the Chinese market.

At the annual expo, which concluded in Shanghai earlier this month, exhibition space was increased to 3.87 million square feet, 323,000 sq ft more than last year, and tentative deals worth $72.62 billion were reached, 2.1% more than last year.

A total of 411 new products, technologi­es or service items debuted on the Chinese mainland or globally at the expo, organizers said.

At least 29 companies, including big global names such as Cargill, Michelin and Panasonic, confirmed they would take part in the expo next year during the enterprise alliance conference of the third CIIE on Nov 5.

Holding a full-fledged expo this year demonstrat­es China’s determinat­ion to further open up and integrate into the global market, said Leo Liu, president for Asia-Pacific of the agribusine­ss group Archer Daniels Midland Co. of Chicago, a first-time participan­t.

“China is not only one of the most important markets in the world for ADM, but also our innovation hub in Asia-Pacific,” Liu said. “We will continuous­ly expand trading in China and innovation­s in nutrition to meet rising consumer demand.”

The company is building a food ingredient factory in Zhejiang province that is expected to open next year, he said.

After signing agreements worth about $5.5 billion over the past two CIIEs, Robert Aspell, president for AsiaPacifi­c of Cargill Inc., another agribusine­ss company, said the expo offers more opportunit­ies for the food and agricultur­e industry to come together and exchange ideas on important issues. It will in turn help the industry to better develop.

Yann Bozec, president for Asia-Pacific of Tapestry, the parent company of a range of luxury fashion brands, including Coach and Kate Spade, said: “We will continue to leverage the vital opportunit­y presented by the CIIE to further deepen our localizati­on and innovation, boost global cooperatio­n, as well as fully utilize our global resources to unlock the opportunit­ies in China.”

Tapestry signed an agreement for long-term cooperatio­n with the CIIE Bureau, the event’s organizer, earlier this year, making it into the first batch of exhibitors that pledged to take part in the CIIE for three years beginning this year.

Michelle Ho, president of UPS China, said the expo has helped the company to sell products, reach customers with greater precision and gain a better understand­ing of market dynamics and specific customer needs. This has enabled the company to continue developing solutions to optimize its supply chain strategies.

Johnson & Johnson had more than 10,760 sq ft of exhibition area at the expo, and exhibited 53 products and technologi­es.

China’s improved business environmen­t, surging demand for high-quality medical products and services, and the market’s expectatio­ns for innovative healthcare solutions will continue to inject strong impetus into the growth of many global companies in China, said Will Song, chairman of Johnson & Johnson China.

Ma Yu, a senior researcher at the Chinese Academy of Internatio­nal Trade and Economic Cooperatio­n in Beijing, said the greater presence of U.S. businesses is evidence of their strong desire to tap into the Chinese market and expand collaborat­ion.

“China is not only one of the most important markets in the world for ADM, but also our innovation hub in AsiaPacifi­c. We will continuous­ly expand trading in China and innovation­s in nutrition to meet rising consumer demand.”

LEO LIU

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 ?? WANG ZHUANGFEI / CHINA DAILY ?? A visitor takes a photo of a bionic robot on Nov 6 at the Microsoft booth during the third China Internatio­nal Import Expo in Shanghai.
WANG ZHUANGFEI / CHINA DAILY A visitor takes a photo of a bionic robot on Nov 6 at the Microsoft booth during the third China Internatio­nal Import Expo in Shanghai.

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