Los Angeles Times (Sunday)

BEWARE INDUSTRY PREDATORS AND SCAMS

- BY JUSTIN RAY

IN FEBRUARY 2017, an undercover investigat­ion shook the Los Angeles acting community. Criminal charges were filed against 28 defendants linked to five casting workshops over alleged pay-to-play schemes. ¶ A yearlong effort by the Los Angeles city attorney’s office found that these workshops had violated the Krekorian Talent Scam Prevention Act when they made aspiring actors pay to participat­e in auditions. Among those charged were wellknown casting profession­als with credits in shows on Netflix, ABC and CBS. ¶ That’s just one high-profile example of scams targeting people in the entertainm­ent industry. If you’re just starting ou, you need to be careful about upfront fees, guarantees of employment and really anything that feels too good to be true. ¶ Zino Macaluso, SAG-AFTRA national director and senior counsel in the union’s Profession­al Representa­tives Department, said it’s imperative for new actors to talk to those with

more experience in the industry. Online forums can provide useful informatio­n, he said, but on-the-ground experience is invaluable. Find a trusted mentor who can point out less reputable companies and individual­s hoping to exploit you. Here’s more expert advice.

SET YOURSELF UP FOR SUCCESS

One way to protect yourself is to save money before you move to Los Angeles, Macaluso said.

“You need to make sure that you have some cash in your pocket before you move here, because the pressures of the town and being able to pay rent very quickly come up,” he said. “And if you’re not prepared for something like that, then you are easier prey for those people who are attempting to separate you from your money.”

Here’s what he recommends having in place, at a minimum, prior to a move: $5,000 to $7,000 in the bank, access to a car, a living arrangemen­t and a part-time job.

These building blocks “will ease the pressure on you when you’re approached by people where your intuition would say, ‘This is a bad thing,’ ” he said.

KNOW THE WARNING SIGNS

Upfront fees: “Don’t pay a business upfront fees for services,” Rafael Carbajal, director of the L.A. County Department of Consumer and Business Affairs, said in a statement to The Times. “Talent services companies or talent agencies cannot charge upfront fees to clients in exchange for the promise of securing employment.”

Guarantees: There are numerous services in Hollywood that market themselves as casting agencies and promise audition and employment opportunit­ies and offer to promote new actors on their websites.

“They have convinced hundreds of thousands of wannabe actors that they are some kind of industry standard,” Billy DaMota, a longtime casting director, told The Times in 2015. “Not one reputable casting director I know uses those places to find talent.”

Before working with a talent services company or talent agency, Carbajal recommends checking with the Division of Labor Standards Enforcemen­t to ensure the business holds the appropriat­e licenses and permits.

“Ask for references,” he said, “and research online reviews of the business to see if others have complained about their services.”

Get everything — contracts, promises — in writing,

and keep copies.

“It’s very sad because actors are very hopeful, and obviously you have to be optimistic and hopeful to be an actor in the first place,” Graham Shiels of Graham Shiels Studios said. “The hurdle is so vast; the hurdle is so high . ... But it does make you a little gullible.”

Unearned bravado: This can be a tell that someone simply wants to take your money, casting director Dea Vise said. “If they say ‘big Hollywood manager’ or ‘big Hollywood agent,’ that’s a scam. Nobody says that when they’re actually a big Hollywood agent.”

Unsolicite­d offers: There’s a myth that actors can be discovered anywhere — at the shopping mall or at the gas station — but if someone approaches you unprompted, do your research.

“Unsolicite­d representa­tion requests should be reviewed carefully because they’re not always what they appear to be on the surface,” Macaluso said. “This is not a market where you have credible, legitimate agents actively go out and seek representa­tion in that way.”

Sex: The #MeToo movement raised awareness about people who preyed on the vulnerable by leveraging sex in exchange for fame or success. There has been a lot of progress due to social activism and changes in laws. “I think this notion that you can simply invoke the casting couch culture as an excuse for rape, those days are over,” Debra Katz, a partner at law firm Katz, Marshall & Banks, told us in 2020.

Recent reports, however, indicate that people should remain vigilant.

”Very few performers have been comfortabl­e speaking out because they feel that if they do, they’ll harm their careers in the long run,” Macaluso said. “But that’s also the sort of seedy underbelly of what’s going on out there. It’s not just money; it’s also sex and power.”

REPORT SCAMS

Since 2012, the L.A. County Department of Consumer and Business Affairs has received 82 complaints against talent service companies and talent agencies. The department has successful­ly investigat­ed three businesses for violations of the Krekorian Talent Scam Prevention Act, which resulted in the prosecutio­n of all three businesses.

The department said oftentimes people do not report incidents out of embarrassm­ent. But your report could prevent someone else from being scammed. You can make a report on the department’s website or call (800) 593-8222.

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